aggregator media-plan television 
Convince & Convert
JULY 24, 2019
From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Yeah, that would be weird.
Convince & Convert
MARCH 8, 2017
From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.
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Martech
MARCH 2, 2023
With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. or “How will a 10% change to upper-funnel media impact bookings?” The details of the modeling approach differ, but all forms use aggregate (not user-level) data.
ClickZ
DECEMBER 15, 2020
30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.
Digilant
NOVEMBER 8, 2023
consumers saying there are too many subscription services, subscription fatigue is on the rise, as households can only pay for so many plans. However, experts are confident we’re near cross-media conversion as data clean rooms answer for cross-platform data communication. With 72% of U.S. In 2023, there are 218.8
Customer Experience Matrix
JANUARY 31, 2013
But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Those other vendors work primarily with data about individual buyers, which comes largely from digital and direct media. MMA recently released the latest version of its flagship software, Avista.
Content Standard
DECEMBER 8, 2016
After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.
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