• HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords, Cost Per Click] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Costs tend to be higher on LinkedIn than other networks, but conversions and quality can be higher than other networks and can provide valuable leads for some industries. Cost Per Conversion (CPC).
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Adwords, Cost Per Click] A Simple Guide for Setting Up Your First Google AdWords Campaign
    If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Depending on what your company’s goals are for Google AdWords, you can decide if you want to use general or specific keywords. Using the Keyword Tool on AdWords.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Adwords, Cost Per Click] 6 Reasons Marketers Should Use Bing for Paid Search
    Bing's Cost-Per-Click (CPC) Costs Less. Of course, every keyword and client differs, but here are just a few examples of recent keyword CPC costs we’ve experienced with our clients on Bing versus Google PPC (all Avg. Utilize templates to port accounts. For additional information on how to import Google AdWords into Bing, download this free guide.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Adwords, Cost Per Click] Best AdWords Tips and Tactics of 2009, Part 1
    Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Adwords, Cost Per Click] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.