Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.
Growing your business in a world without Google
DECEMBER 14, 2010
But "everyone" also uses email, social media and mobile phones, too. Explore additional media. And explore additional media models. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM).