Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. Target CPA.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.

What We Learned From Spending $100k On Facebook Ads

Hubspot

Lesson 1: Fully commit resources or your cost-per-acquisition (CPA) will rise swiftly. Using the same ad creative from AdWords, we launched on Facebook Ads. One morning, we logged into our marketing dashboard and saw that we were generating trials at twice our target CPA of $50/trial.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools.