• BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Adwords, Companies] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce. It works by tracking AdWords ad clicks to the landing page with a form via unique tracking parameters that are appended to URLs, called GCLIDs.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, Companies] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. The phrase is also used to refer to all aspects of interaction that a company has with its customers, whether sales or service-related. Demand generation : Demand generation is the process of driving broad awareness and interest in a company’s products and/or services.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Adwords, Companies] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, Companies] Social Media Marketing Tools For B2B Marketers
    But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, Companies] Social Media Marketing Tools For B2B Marketers
    But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Adwords, Companies] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep. These sorts of relationships often fizzle quickly, typically because the larger company’s sales force can’t be bothered to sell the new partner’s product.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Adwords, Companies] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Today's PowerViews guest is Christopher Hosford.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Adwords, Companies] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
    Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Today's PowerViews guest is Christopher Hosford.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Adwords, Companies] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog article that mentions your company, help that article get traffic. One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side. And average results kill companies.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Adwords, Companies] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. It followed $33 million in earlier funding since the company was founded in 2006. But if Salesforce.com likes what it sees, who knows where that will lead?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Adwords, Companies] Marketing Automation Catching On Fire
    A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. Just a few marketing automation companies have already raised over $170 million dollars combined.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Adwords, Companies] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    It’s harder every day for a new company to enter the business-to-business marketing automation industry. Not surprisingly, the company’s 35 or so clients are mostly Canadian and European. Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Adwords, Companies] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. Jeff Jarvis recently wrote about how media companies need to ignore print. don’t know your company. shipping companies and others.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Adwords, Companies] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Adwords, Companies] Manticore VII Marketing Automation and Lead Generation Released
    The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Adwords, Companies] 10 BtoB Marketers Predictions for 2010
    Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. There is a huge opportunity here that some company needs to fill fast.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Adwords, Companies] 10 BtoB Marketers Predictions for 2010
    Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. There is a huge opportunity here that some company needs to fill fast.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2009
    [Adwords, Companies] Dreamforce 2009: Search Engine Marketing Junkies
    It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. The speakers also touched on the idea of getting more from PPC by using specific landing pages, not just the company website. . Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 17, 2009
    [Adwords, Companies] Marketing Automation Update: Manticore VII Released
    The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company's original focus was on web analytics.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 22, 2009
    [Adwords, Companies] SalesFusion Combines Online and Offline Marketing with CRM
    This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The company plans to enhance the CRM system to be more competitive with enterprise-class systems by early next year.
  • LEADSLOTH  |  TUESDAY, AUGUST 4, 2009
    [Adwords, Companies] Measure Your ROI on Social Media Leads
    I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The URLs are easy to create, and anyone in the company can create them. It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com).
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 3, 2009
    [Adwords, Companies] Youcalc: On-Demand Analytics Without Stored Data
    That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. per user per month, which gives access to 130+ prebuilt applications for products including Salesforce.com, SugarCRM , Google AdWords, Google Analytics , MailChimp and 37Signals ’ BaseCamp (project management) and Highrise (contact management). The company hopes eventually to attract larger firms as well.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Adwords, Companies] Demandbase: A New Twist In The Lead Management Automation Market
    Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Adwords, Companies] Hubspot Offers Small Business Marketers a Big Bundle of Features
    But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [Adwords, Companies] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. These tags are needed even for attributes such as company size or buying intentions, since the standard lead database – which cannot be changed – stores only contact name, company, title and email address.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 3, 2008
    [Adwords, Companies] Pardot Offers Refined Demand Generation at a Small Business Price
    Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate tightly with Salesforce.com and other CRM systems.
  • ANYTHING GOES MARKETING  |  MONDAY, NOVEMBER 27, 2006
    [Adwords, Companies] Free Online Marketing Tools for Marketers
    Go there right now and type in the name of your company and see what happens. SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? It's advanced tool also integrates with Salesforce.com SurveyMonkey.com : SurveyMonkey also provides a free basic survey tool which is limited to a total of 10 questions and 100 responses per survey. ZoomInfo : Looking for contact information for a company?