Can you do top-of-funnel marketing automation without CRM?
Biznology
JUNE 6, 2018
Just not for companies with a closed, proprietary CRM. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. – No conversion signal to Google Analytics or AdWords. What we’ve learned (and still are learning) could be useful to other companies with similar challenges. The Disconnect.
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