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Can you do top-of-funnel marketing automation without CRM?

Biznology

Just not for companies with a closed, proprietary CRM. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. – No conversion signal to Google Analytics or AdWords. What we’ve learned (and still are learning) could be useful to other companies with similar challenges. The Disconnect.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Welcome message and company introductions have been removed. Presenters. Transcription.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Welcome message and company introductions have been removed. 22% of companies say that they have no way to track ROI from one of these events which again is very crazy. About 22% of companies in B2C will use Event Management Software. They’ve opted in so they’re interested in your company in some way. Transcription.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. Conditions Apply.