advertorial social-network 
Marketing Craftmanship
DECEMBER 30, 2013
Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014. Counting Media Clips is a Zero Sum Game. It’s All About Merchandising.
Hubspot
AUGUST 13, 2014
It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors.
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Brandpoint
JANUARY 19, 2024
MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers.
Online Marketing Institute
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.
ClearVoice
MARCH 8, 2019
After honing some early networking skills, I had landed a weekly column in a tiny newspaper for a small town in North Carolina. Locke Hughes: “Network.”. Hughe’s biggest piece of advice for aspiring writers journalist is to network, since as she puts it, connections with editors are everything.
Brandpoint
FEBRUARY 24, 2019
MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers.
Webbiquity
JULY 26, 2010
It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media?
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