advertorial writing Custom Publishing Related Topics 
Contently
APRIL 2, 2018
In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. Brands like P&G and Michelin followed that movement in the early 1900s. But it never hurts to know your history.
ClearVoice
SEPTEMBER 29, 2020
In order to cash in, smaller companies need a way to attract customers away from the biggest brands. Large traditional companies, meanwhile, need to reposition themselves as less stodgy ( LL Bean ) or less extreme (Patagonia), or whatever the recalibration might be, in order to seem more inclusive to a bunch of newbie customers.
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Sprout Social
DECEMBER 6, 2023
That can look like reading reviews, speaking to customers and of course, consulting influencers. Write a clear creative brief Now that you’ve concluded your research phase, it’s time to put pen to paper. You’ll want to share it with your organic social team to ensure they’re all set to engage with and amplify the post on publish day.
ClearVoice
APRIL 15, 2021
It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.
nDash
NOVEMBER 12, 2020
Writing to potential legal clients? We’re always happy to help you build your writing team! . I believe that as marketers and communications, we have a unique opportunity to help our organizations tell stories – in writing, through video, through pictures and sound.”. My writing is crisp, concise, and factually-accurate.
ClearVoice
APRIL 16, 2021
The best native serves two parties well, delivering awareness to a brand and revenue to a publisher. The results are far better than your father’s newspaper “advertorial” that readers learned to tune out years ago. It’s a paid-for piece of content designed to match the existing content of a site. And who needs that.
Contently
JUNE 27, 2016
I chaired the Program Committee in New York, contributed a chapter to The ASJA Guide to Freelance Writing , spoke at the 2016 ASJA Conference and co-moderated a panel, and have been asked to run a Special Interest Group Forum for members this summer. When I joined, the requirements were vastly different than those of today. “I
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