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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. The challenge? What’s the average conversion rate?

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2022 Predictions: E-commerce everywhere

Martech

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

The Benefits of Gamification Marketing Gamified content makes your sales funnel better. It’s actually one of the most effective ways to growth hack your eCommerce business. By using a mobile app, customers earn stars for every purchase, which can be redeemed for free drinks, food items, or merchandise.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? Why Should You Use Shopify over other eCommerce platforms? Because there is no turning back! .

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The Ultimate Guide to Local Marketing

Hubspot

If you have at least one brick-and-mortar business location (this applies to both local businesses and chains), local marketing is a marketing strategy you should consider adding to your arsenal. This location data is how you can pinpoint where you can funnel your local marketing energy. Leverage your ecommerce activity.

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Ecommerce SEO: How to Get More Organic Traffic to Your Online Store

Salesforce Marketing Cloud

The search results that appear after you hit Enter are not random; they’re the outcome of successful ecommerce SEO strategies. Ecommerce SEO is an art and a science. What you’ll learn: What is ecommerce SEO? Measure what matters What is ecommerce SEO? Track these 10 vital metrics to monitor performance.

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Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

One reason they appeal to so many marketers is that they help you squeeze more conversions out of your existing ad budget. For example, while CTAs related to ecommerce (like showing off merchandise or adding a product to cart) are still less common than, say, calls to download an ebook, the popularity of these use cases continues to grow.