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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

Picture this: Your ecommerce website is up and running, and traffic is flowing in. No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. A high conversion rate indicates that your ecommerce website is well-designed, effectively formatted, and appealing to your target audience.

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2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

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Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages. Very often, it turns out.

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The Ultimate Guide to Local Marketing

Hubspot

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. What is local marketing? Confirm your website is mobile-friendly.

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Nine brands innovating customer-centric retailing today

ClickZ

Being customer-centric is not only about having a “think digital-first” mindset. Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They answer their consumers’ needs for immediacy with a speed-to-market approach.

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11 Ways to Monetize a Website

seo.co

Sell Digital Products. + Blogging + Affiliate Marketing. + In other words, you set up a traditional ecommerce website and you focus on selling tangible products that then get picked and shipped to the customer. Set up listings, drive traffic to these listings, and use an ecommerce platform to streamline the transactions.