Brandpoint

SEPTEMBER 2, 2022

This “show don’t tell” mentality is forcing companies to focus on their corporate transparency, requiring a top-down approach to corporate communications. So, what are the steps to increasing transparency and connecting better with the audience you’re trying to reach on the topics they care about?

Transparency 96

Transparency Brand Identity Branding Ad Building 96

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Google might feel that the transparency has not been appreciated. But it’s not just about the Chrome Browser and it’s not just about Topics.

Privacy 102

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 102

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. The market is shifting towards full-stack, horizontally-integrated providers,” said Goodman. “A

Advertising Agencies 97

Advertising Agencies Marketing Management Paid Search Agency Advertisements 97

BenchmarkONE

OCTOBER 6, 2022

While marketing is great for getting leads and acquiring new clients, agency partnerships allow you to leverage other agencies’ expertise and skills for a robust client base, improved value to current clients, faster agency growth , and increased revenue. Why You Should Look into Agency Partnerships.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Ad Agencies Work Management 60

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. In the past, content marketing used to be all about: Creating content.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Valasys

JUNE 4, 2024

An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Advertisers use DSPs to bring their marketing campaigns to the exchange, aiming to secure optimal ad placements.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 289

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 289

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 122

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 122

QuanticMind

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. This all sounds great,” some advertisers might say. How Does Programmatic Guaranteed Work?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Cost Per Thousand CPM 52

ClickZ

OCTOBER 21, 2019

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. Cookie dependency can no longer dominate in the programmatic marketing process. Real-time bidding.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Ad Exchange 80

Liveintent

DECEMBER 7, 2021

While third-party data tends to be the least accurate when used for personalization, it can be helpful when: Targeting a broad audience in campaigns focused at the top of the marketing funnel. Building customer profiles with first-party data. Combining it with your first-party audience to refine targeting in a given channel or context.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Content Standard

SEPTEMBER 14, 2018

A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms. This new development is worlds away from the in-your-face tactics of marketing’s past. Marketing that didn’t “feel” like marketing.

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 279

Content Marketing Lead Scoring Lead Ranking Planning 279

Digilant

OCTOBER 28, 2020

A little more than two decades after it first launched, programmatic advertising has solidified its place in the advertising ecosystem. Projected to account for $81 billion worth of digital display ad dollars by 2021, it’s no longer a question of if programmatic advertising will dominate digital advertising.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Advertisements 52

Liveintent

MARCH 2, 2021

We’re excited to announce that our partner, MediaMath , has integrated LiveIntent’s nonID into its bidding infrastructure through SOURCE , providing marketers with a best-in-class experience for targeting addressable audiences across a transparent and accountable supply chain. Transparent, people-based measurement.

Advertising Agencies 62

Advertising Agencies Ad Exchange Paid Search Agency Privacy 62

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech Advisor

JANUARY 17, 2020

In an overcrowded ad tech environment, those players and brands that will take into account the significance of direct-to-customer communication, supply-path optimization and FAANG prevalence, have the best chances to succeed and perch among the leaders. Learn More: Opt In, Opt out – 5 Trends in Mobile Advertising.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Mobile Advertising 69

Digilant

AUGUST 18, 2020

Placing ads in the best place, at the best price, to the best audience is the crux of digital advertising. For brands, programmatic advertising has quickly become one of the most efficient solutions to driving performance without the risk of wasted spend. What is programmatic advertising? The highest bidder wins the ad.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

BenchmarkONE

MAY 28, 2019

If you run a pizza shop, you have to charge your customers something for your ingredients. Marketing agencies are no different. But one thing is different: while it’s essential for pizza shops to put their pricing front and center, public pricing isn’t such a hot strategy for marketers or ad agencies.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Marketing Websites 91

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. Table of Contents.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Brands and organizations have realized the power of programmatic advertising and are including it in their advertising strategy.

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 296

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 296

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. Why Sales Marketing Alignment Matters.

Account Based Marketing 334

Account Based Marketing ABM Top of Funnel Lead Ranking 334

Outbrain

JANUARY 27, 2020

Programmatic advertising is preferred by many agencies and advertisers due to its increased efficiency, reach, and scalability. While this automated form of media buying and selling continues to evolve, it also introduces new terminology to the marketing world. Agency Trading Desk. Ad Server. Automated Guaranteed.

Advertising Agencies 46

Advertising Agencies Cost Per Thousand Advertisements Advertising 46

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. The game ultimately is about fostering the relationship between your brand and your customers that is built on trust,” Debar said. “The

Ethics 102

Ethics Work Management Marketing Management Paid Search Agency 102

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

ClickZ

OCTOBER 27, 2020

30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with customers. With second-party data, marketers have more transparency and control. Marketers want to build smarter, more efficient campaigns that reach the right consumers.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

Paid Content 127

Paid Content Features B2B Marketing B2B 127

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

Advertising Agencies 109

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 109

Huptech Web

JANUARY 4, 2024

Or a businеss ownеr looking for actual, mеasurablе results, trying to connеct with morе customеrs bеcausе traditional advertising isn’t as еffеctivе nowadays? Discovеr thе simplicity and effectiveness of Performance Marketing to drivе rеsults for your onlinе businеss. What is Performance Marketing?

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Native Advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Attribution Analytics Google 118

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Choozle

NOVEMBER 26, 2018

Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. What is programmatic advertising? Why use programmatic advertising?

Advertising Agencies 54

Advertising Agencies Advertisements Advertising Transparency 54