Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Why Consider a Content Marketing Agency?

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Marketing Insider Group

OCTOBER 2, 2023

At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. Over the years, we’ve learned a lot.

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Marketing Insider Group

MARCH 5, 2018

Are you trying to find Content Marketing Agency to help you grow your business? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. Of course you are (or you should be) ?? It’s 3 times more effective than outbound strategies.

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Marketing Insider Group

FEBRUARY 25, 2019

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use.

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Marketing Insider Group

APRIL 25, 2018

The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy. Mediocre content won’t drive engagement. The post How To Select The Right Content Marketing Agency appeared first on Marketing Insider Group.

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Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

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Marketing Insider Group

SEPTEMBER 19, 2023

As marketers and content creators, we all know that content is king. But keeping up with demand and consistently producing high-quality content is a tall order, especially for small businesses with limited in-house resources. What Is White Label Content Marketing?

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Marketing Insider Group

SEPTEMBER 7, 2021

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you saw your old coworker from the marketing department launched her own creative agency. Questionable word usage aside, creative agencies are a real thing. What is a Creative Agency?

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Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Quick Takeaways.

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Marketing Insider Group

FEBRUARY 28, 2021

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. Here’s who to look for.

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Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

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Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. Only content can do that for you.

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Marketing Insider Group

MAY 24, 2021

Content marketing has grown exponentially over the past few years. That’s because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the planet. Image via Semrush.

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Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

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Marketing Insider Group

APRIL 9, 2019

Do content marketing agencies follow their own advice when promoting their own companies? The post How Content Agencies Are Marketing Themselves appeared first on Marketing Insider Group. Author Nicholas Nassim Taleb says that you should never give advice.

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Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

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Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

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Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.

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Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

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Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

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Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

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Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

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Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. How web analytics can help you improve content marketing. 9 percent?! Quick Takeaways.

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Marketing Insider Group

AUGUST 21, 2019

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. The post 4 Simple but Strong Ways Agencies Boost Brand Trust appeared first on Marketing Insider Group.

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Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

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Marketing Insider Group

FEBRUARY 21, 2017

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The post The Content Marketing Ecosystem [Infographic] appeared first on Marketing Insider Group.

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Marketing Insider Group

NOVEMBER 8, 2021

Is your marketing strategy falling short of its goals? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. Not sure if you need a digital marketing service?

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Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

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Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? The versatility of content marketing enhances reach and engagement across multiple platforms.

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Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

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Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

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Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

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Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? But before you pull the trigger, consider starting up your content engine. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business.

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Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

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Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

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Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Digital marketing has, from the beginning, been in a cycle of rapid evolution.

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