Choozle

OCTOBER 22, 2018

Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. With even more acronyms focused on data, tech, segmentation, movement, attribution, and management, it’s incredibly easy to get lost in the confusion of it all—especially if you’re new to digital advertising or the world of ad tech. (We

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Outbrain

JUNE 20, 2021

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

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TrueInfluence

JANUARY 4, 2021

CAC = Customer Acquisition Cost. CPA = Cost-Per-Acquisition/Cost-Per-Action. CPC = Cost-Per-Click. CPL = Cost-Per-Lead. CPM = Cost-Per-Mille/Cost-Per-Thousand. PPC = Pay-Per-Click.

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Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. CAC: Customer Acquisition Cost.

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Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Search Engine Marketing (SEM). CPM (Cost per Mille).

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WebMarketCentral

OCTOBER 8, 2008

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. Level 2: Search Engine Marketing (SEM) Using the figures from the paragraph above, running text ads on search engines offers potential exposure to roughly another 20% of buyers. However, costs are high and benefits difficult to measure with any precision.

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