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3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

Check this list twice and ensure your elves are ready to go. Clean Up Your Email Marketing List. Check your list for old, outdated or unengaged subscribers. If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them.

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Jumpstart Your Business By Growing Your Email List

Opt Intelligence

The secret could be as simple as your email list. This lowers your engagement and diminishes the quality of your list, effectively limiting its size and further minimizing its reach. With a co-registration campaign, you can use opt-in advertising to re-engage your existing email list or build a bigger email database.

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New Year, New Lead Generation Resolutions

Opt Intelligence

Develop Data Privacy Guidelines. 2019 heralded CCPA, the United States’ own California Consumer Privacy Act. 2020 brings enforcement of CCPA, and the promise of more data privacy rules and regulations. Expand Your Email List. 2018 brought GDPR, the European Union’s General Data Protection Regulation.

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How To: Start the New Year with a Clean Email List

Opt Intelligence

But did you know your email list could use a cleaning, too? Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance. . Segment Your Email List. Look at your email list and segment by activity and engagement first and foremost. The best part?

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. Then, once they’re in the market, you’ll be front of mind.

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What It Really Means To Generate Leads Without Landing Pages

Opt Intelligence

Co-registration allows users to quickly and easily opt-in directly on the site they are already browsing. GPDR and CCPA have brought data privacy and opt-in to the forefront of the digital marketing conversation. But opt-in advertising has been providing verified leads with trackable proof of consent for years.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

As an attorney who has been a podcast host and has worked with creatives and content creators for the last two years, I’ve been able to compile a comprehensive list to help every podcaster feel confident that their content (and businesses) are protected. To qualify for registration, a trademark owner must use the trademark “in commerce.”