Email Marketing Metrics & KPIs – Monitoring B2B Success
Binary Demand
APRIL 19, 2024
CTR is a vital metric to track because it directly correlates with your email’s ability to generate new business – recipients need to click to take action. If your soft bounce rate exceeds 0.5%, it indicates poor filtering by the recipient’s domain. Domain click rate Check how many people click on emails from a specific provider.
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