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Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

CTR is a vital metric to track because it directly correlates with your email’s ability to generate new business – recipients need to click to take action. If your soft bounce rate exceeds 0.5%, it indicates poor filtering by the recipient’s domain. Domain click rate Check how many people click on emails from a specific provider.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Each stage of the buyer’s journey correlates with different search intents.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

Targeted ad campaigns: For your ad campaigns, it would be beneficial to set a monthly checkpoint. Monitor key metrics such as click-through rates, conversion rates, and overall traffic from ads. AI can analyze keywords for not only their frequency but also the context in which they are being used.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Like the previous version, each element in this Periodic Table also includes the following information: An Element symbol A short description of the element a label showing what category it belongs to A correlation symbol that shows whether it is a positive or negative contributor to optimization or deliverability. Processing.Please wait.

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Sender Reputation: Your Role in Improving Your Deliverability

ConvertKit

ConvertKit provides the IP addresses, sending domains, and link tracking domains for your messages. sending frequency. The domain you’re using to send messages carries its own reputation and this has the biggest influence on inbox placement. Sending frequency. Similarly to frequency, personalization is key.

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The Perks of Being on Google Plus for Businesses

LeadSquared

High Correlation between Google Plus Ones and Search Rank. The quantity (numbers) and the quality of shares on Google Plus on a particular piece of content were found to have a very high correlation with higher organic search rankings, according to these SEO Ranking Factor Correlation analyses by Search Metrics and MOZ.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

The latest changes in the LinkedIn algorithm have impacted the “best time” for the posts to be published on the platform, frequency of the posts, as well as the best practices for optimizing the Content Marketing Score (which now needs to assimilate video marketing capabilities). Sponsored Content, Sponsored InMail & Text Ads.