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9 Proven B2B Marketing Strategies for 2024

sagefrog

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. So, how do you—or others—use article content to influence leads in the B2B process?

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The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

Not including bulk orders for organizations that have me come speak in exchange for buying a lot of books.). Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. To prevent that, I’ll top out my audience at a blog post a day, an e-book a week, and four social posts a day.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Ad Campaigns and Retargeting Campaigns. Ads are one of the engines of growth as talked about by Eric Ries, author of The Lean Startup. Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Hence, in product-led growth, the product does all the heavy lifting.

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8 Product Page Tips to Increase Traffic and Conversions

Convert

You can share press releases about specific products or offer to write guest posts. To access these offers, you can ask site visitors to sign up for your email newsletter. For virtual products and software, you can offer a free ebook or a limited free trial. Start a blog and include resources and guides. Image Source.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Here’s the exit popup example they used: A content upgrade is simply a more in-depth or a higher-value version of a particular blog post. A really great way to do that is by using an exit-intent® popup to suggest blog posts that are related to the one they were just reading. Offer a Discount. Create Scarcity.

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