B2B Marketing Exchange

NOVEMBER 15, 2023

Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Nominate your fave content campaigns here to see if they have what it takes to take home a Finny at the upcoming 2024 B2B Marketing Exchange ! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). No (except Data.com). Marketing Automation. Social Marketing. No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

EMagine B2B Blog

MARCH 5, 2019

When discussing healthcare schema markup, I am referring to schema that is targeted at web use cases and I am not referring to schema that is designed for clinical markup or clinical data exchange. This is not what we are discussing in this article. Healthcare Schema Usage for Hospital Websites. Medical Specialty. Medical Sign or Symptom.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Similarly, factors such as cost-per-click and how much Facebook ads cost vary greatly from the United States to, say, Indonesia or India. Piggybacking.

Work Management 100

Work Management Marketing Management Paid Search Agency Cross-Selling 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Email development took another giant leap with CSS coding being added to the mix to make emails interactive in 2012. By motivating the subscriber to complete a task in exchange for a reward, email marketers are creating an engaging relationship with their subscribers. Source: Really Good Emails ).

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Customer Experience Matrix

JANUARY 31, 2014

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. It will be adding these as it sells more to corporate marketers, who tend to need them.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Despite the wave of photos that captured police misconduct in-action , Royster owned up to it, saying that Twitter “provides an open forum for an uncensored exchange and this is an open dialogue good for our city.”

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Jason Barry FeaturePeek. large sales forces (10s or 100s of reps), who.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Make one of your static infographics interactive by adding in simple animations , click-to-reveals, and potentially a question or two. Put it on a microsite to be used as a regular free tool for prospects. Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

OCTOBER 10, 2016

Keep adding fresh content: blog posts, juicy news items, videos, and educational guides — to name just a few ways. Make the piece long enough to differentiate it from, say, a blog post, then give it away in exchange for some basic contact information. 2) Give your messaging some serious scrutiny. Are you differentiated?

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

DAGMAR Marketing

NOVEMBER 27, 2019

The company expanded this post by adding new topics: information on what customers can do to keep mosquito populations down, how certain mosquito species pose particular health dangers, the role of local municipalities’ mosquito control programs (get that location in there!) Staff interview videos can have more than one purpose.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Hubspot

MARCH 10, 2016

In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month. 57) Microsite. 18) Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. It won a Webby for innovation and made some serious headway on social channels. Relationships Are Key.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Convince & Convert

DECEMBER 30, 2015

These are great as free downloads in exchange for email addresses to help you build your email list. A part of your website beyond the “About Us” information, landing pages often offer free content in exchange for email addresses. Microsites. Ads, Billboards, and Remarketing. Landing Pages. Feature Pages.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are great as free downloads in exchange for email addresses to help you build your email list. A part of your website beyond the “About Us” information, landing pages often offer free content in exchange for email addresses. Microsites. Ads, Billboards, and Remarketing. Landing Pages. Feature Pages.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168