article thumbnail

Navigating new spam policies: A guide to effective cold email outreach

Martech

With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy? Gone are the days of complex opt-outs. The aim is to make inboxes safer and less cluttered. Desired delivery.

Outreach 105
article thumbnail

Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

For instance, the way we engage with people in our database, providing them with notice of our policies, supporting ways for them to opt out, at a speed and scale that I haven’t seen elsewhere. Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions.

Zoominfo 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Confused By New Data Privacy Laws? Start Here

Salesforce Marketing Cloud

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). New privacy rules mean greater control for U.S. Are you current and compliant? consumers.

Privacy 96
article thumbnail

Transform your B2B brand: 7 strategic insights

Martech

Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. Agent Gibbs’ rule No. One client opted for managers to nominate top performers to take part in a focus group. If you do business outside the U.S.,

article thumbnail

New Privacy Standards Coming to Apple & Google App Stores

Convert

Prohibiting the use or transfer of user data for creditworthiness or any form of lending qualification and to data brokers or other information resellers. App Privacy Requirements Added to the iOS App Store & Mac App Store. Starting January 2021, developers of Chrome extensions will have to. Convert’s Google Chrome Debugger Extension.

Privacy 105
article thumbnail

4 tips for navigating sensitive customer data

Martech

More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing. A good rule is to stay close to demographic and publicly available audience data. All these signals build a rich profile for targeting and personalization. Sensible vs. sensitive data targeting.

article thumbnail

B2B Marketing Database: How to Create the Best One

PureB2B

The following guide offers valuable advice on accumulating and maintaining relevant data. What Is a B2B Database? Why Marketing Teams Need Reliable B2B Databases. The Best Practices in B2B Data Management. What Your Business Needs to Know about Data Decay. Buying B2B Data from Third Party Providers. B2B Database Laws & Regulations.