Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 326

Course Content Marketing Planning Best Practices 326

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Why Consider a Content Marketing Agency?

Marketing Agencies 2 356

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 356

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. They spare no expense on hiring talented writers, editors, photographers, and designers to craft a great piece of content. But as more content floods the internet, that calculus has changed. Fixing the Funnel. “We

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This doesn’t mean your content should be full of product plugs. Far from it.

ROI 214

ROI Content Marketing Marketing Analytics Tools Content 214

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. What’s Changed for B2B Content Marketing? Here are some of the key changes in B2B content marketing we’ve observed.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. Where to increase your content spend.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Here’s why setting specific goals is paramount: 1.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. The approach helps your business establish credibility and trust, leading to long-term value and engagement.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. It’s about earning attention and building trust over time. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Contingency Planning 157

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. But we’re not cutting content; we’re doubling down on it. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Trust Marketing 61

Trust Marketing Content Marketing Work Management Paid Search Agency 61

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It?

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Televerde

SEPTEMBER 28, 2020

There was a time marketing and sales were two separate entities. Marketing would raise interest in the company’s products. Companies have determined that to succeed in today’s markets, they need cross-team collaboration. Marketing and sales must work together to develop information and resources that improve the sales process.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. That promise was flawed.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

Engagio

DECEMBER 4, 2018

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. As such, marketers have scrambled to prove their contribution, attaching their reputations to goals centered around increasing efficiency and generating leads. Quite the contrary.

Account Based Marketing 107

Account Based Marketing Distribution ABM Top of Funnel 107

Oktopost

OCTOBER 8, 2020

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Looking to Level Up Your Marketing Game Plan?

Content Marketing 91

Content Marketing Planning Marketing Management Content 91

Only B2B

JULY 15, 2021

Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Hence it is rightly said, ‘ Content Is The King.’. Content Marketing. It is a ‘Pull’ type of marketing. .

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Only B2B

DECEMBER 8, 2020

Now, let us jump straight to our topic, how we can embed Content marketing and SEO to attract more organic traffic to the website. #1 1 Content Distribution. Content Marketing. Distribute your content to get more exposure and links. It depends, for what you are writing content.

Traffic 127

Traffic Lead Ranking Lead Scoring SEO 127

Valasys

FEBRUARY 10, 2023

Content marketing has evolved with an intriguing new marketing concept toward a vital marketing strength for every organization. The potential of content marketing in boosting the number of high-quality visitors to your website explains its significance in digital marketing.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. Think of this list as medicine for marketers searching for inspiration. Mayo Clinic | Sharing. Ranked No.

Creativity 167

Creativity Examples Content Marketing Planning 167

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. This will help generate regular readership and build trust with your audience. Stay on top of your website and keep the pages current and fresh.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52