Acquisitions Buy Focus Group Marketing 
Marketing Insider Group
JANUARY 30, 2024
We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Adapting content strategy to align with the buyer’s decision-making process is essential for effective marketing and sales alignment. This approach is changing the game. There are many culprits here.
Martech
MAY 20, 2024
Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.
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Vision Edge Marketing
JUNE 6, 2023
So, achieving sustainable growth requires more than just increasing revenue or market share. Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. While all three of these people are focused on driving growth for their organization, their focus is different.
Martech
MARCH 20, 2024
Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start by examining and then articulating your purpose because it’s the “why” that people actually buy. People are hardwired to take action — such as buying hardware and/or software — based on how they feel.
Liveintent
DECEMBER 21, 2021
Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. That said, he also believes that marketers should look at this as an opportunity. Privacy has “leveled the playing field” for advertisers.
illumin
MAY 9, 2024
With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers.
Binary Demand
JULY 21, 2023
Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.
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