Content Standard

MAY 12, 2021

Initially, brands faced panic buying and rapidly scaling demand for items that left shelves bare and customers scrambling. Anticipating changes in consumer buying habits proved impossible as radical shifts hit the market weekly or monthly. And what makes them want to buy it again and again?

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Oktopost

SEPTEMBER 21, 2020

With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing.

Lead Ranking 89

Lead Ranking Lead Scoring Social Marketing B2B Marketing 89

B2B Marketing Insights - WE

SEPTEMBER 10, 2020

When: When are they making buying decisions (season, time of day, business quarter, etc.)? Where: Where are they buying (online, in-store, through an app, etc.)? Why: Why are they buying? Here’s a step-by-step guide on how to create customer personas and put them to work through marketing automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Customer Satisfaction 40

Adobe Experience Cloud Blog

JUNE 20, 2017

You buy a pair of shoes and they donate a pair of shoes to children in need. They started with books, but with the acquisition of Whole Foods, it’s fairly clear that Amazon wants to become the more engaged version of Walmart before Walmart becomes the more engaged version of Amazon!

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Reduce cost per acquisition (CPA). Content produced in collaboration with DialogTech. Finding valuable insights in our customer data.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Content Standard

JANUARY 25, 2018

Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

seo.co

MAY 11, 2021

Because you’re able to target each customer with a very specific approach, you’ll see your response rates increase, acquisition costs decrease, and conversion rates go through the roof. This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

SnapApp

JUNE 22, 2016

Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. How would you recommend they go about this change management process of getting the type of buy-in that they would need from their leadership or from their team to really focus on this stuff?

Marketing Management 48

Marketing Management Focus Group Training B2B Marketing 48

SnapApp

JUNE 22, 2016

Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. How would you recommend they go about this change management process of getting the type of buy-in that they would need from their leadership or from their team to really focus on this stuff?

Marketing Management 48

Marketing Management Focus Group Training B2B Marketing 48

Adobe Experience Cloud Blog

MARCH 17, 2016

At Marketo, to gain insight into how we could grow our virtual event from 9,000 attendees to over 20,000 attendees, we put together a focus group of people with varying degrees of knowledge about what a virtual event was. Then, we asked them a series of questions, drilling into their answers looking for more insights.

Budget Programs 48

Budget Programs Planning B2B Thought Leadership Allocation 48

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40