Engagio

MAY 3, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. As one of the leaders, we have the broadest coverage and highest volume of companies profiled in the market. Late last year, we onboarded Demandbase as our customer. Does our vision align?

DemandBase 71

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

KEO Marketing

JUNE 1, 2017

The next evolution in B2B marketing over the past couple of years is account based marketing. As opposed to a mass marketing approach, B2B marketers are utilizing this strategy to specifically target named companies and prospects with content and messages that specifically address their needs.

Account Based Marketing 48

Account Based Marketing Practices Planning Best Practices 48

6sense

OCTOBER 1, 2021

The events of 2020 brought significant disruption and change to B2B revenue teams. But it also sparked creative adaptation, innovation and increased adoption of ABM platforms. But it also sparked creative adaptation, innovation and increased adoption of ABM platforms. ABM Is Now the Cornerstone of Modern Marketing.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. As we learned from Avanish Sahai during his account based marketing breakout session (full video at the end!) It’s not unusual for a buying committee to include up to 20 people today. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. Not 15%… Not 45%… but 97%!

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. Let’s leave the guesswork out of the equation.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JULY 19, 2021

The age of Account Based Experience (ABX) has arrived. Marketing will never be the same. ABX represents the next evolution of account-based marketing , and — we believe — a realization of this model’s true potential. Top Voices in Marketing Share Their Visions for the Age of ABX.

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. THEME TWO: Real-time Actionability.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Engagio

OCTOBER 25, 2021

As a digital marketer, I’m always looking for new ways to move the needle and enhance the impact of campaigns (hopefully, I’m not alone in this). And while B2B deals often have larger dollar amounts associated with them, they can also take a longer amount of time to move through the cycle. But it’s possible.

Advertisements 71

Advertisements Advertising Paid Search Agency Account Based Marketing 71

Engagio

MARCH 20, 2024

Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? It’s important to begin with a foundational truth about B2B advertising: B2B buying is not the same as B2C buying, nor are the tools and technologies built for B2C advertising conducive to your success with B2B advertising.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Engagio

JUNE 20, 2023

As a CEO, I’m often asked about what I see coming on the horizon, and right now I see two sea changes washing ashore — one will transform the world; the other B2B. Since most of you reading this are in B2B, I’ll start with that one. Marketing automation had been a huge step forward for the industry. It was huge.

DemandBase 62

DemandBase Account Based Marketing Aggregators ABM 62

Heinz Marketing

FEBRUARY 3, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Demandbase is synonymous with account based marketing. The concept of ABM has been around now for at least three, four plus years. Our guest is Nani Shaffer.

DemandBase 62

DemandBase Account Based Marketing Top of Funnel Demand Generation 62

ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. AG: Demandbase has been a big proponent on account based marketing.

Account Based Marketing 100

Account Based Marketing DemandBase Lead Ranking Planning 100

ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. AG: Demandbase has been a big proponent on account based marketing.

Account Based Marketing 100

Account Based Marketing DemandBase Lead Ranking Planning 100

Engagio

JULY 7, 2021

In recent years, Account-Based Marketing (ABM) has, no doubt, become the coolest acronym in B2B marketing — and with good reason. B2B companies should only invest time, budget, and people on accounts they can sell to and ignore everyone else. It makes sense.

B2B Sales 93

B2B Sales Account Based Marketing B2B Marketing B2B 93

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Scoring leads from intent data can be incredibly difficult without an ABM platform. Improve ABM programs.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

SWZD

MARCH 2, 2017

Account-based marketing is all the rage within the B2B sector. Its promise of superior targeting and customization has won a growing number of early adopters, and it has been consuming an increasing percentage of marketing budget. ABM content marketing requires quality content more than ever.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Content4Demand

SEPTEMBER 29, 2020

No doubt, 2020 has been one of the most unpredictable, crazy, and anxious years most of us have experienced as B2B marketers. You’ll find some valuable insights into changing B2B buying behavior in the recent Demand Gen Report 2020 B2B Buyer Behavior Study. B2B buyer behavior has changed this year.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Lake One

SEPTEMBER 10, 2020

Why is Content Marketing Valuable for Manufacturers? Marketing and selling to B2B buyers, in general, can be tricky, and the landscape is ever-changing. Focusing on content marketing can help. A B2B buyer is looking for a solution to their problem that they can trust. Solve for Complex B2B Buying Cycles.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

Why is Content Marketing Valuable for Manufacturers? Marketing and selling to B2B buyers, in general, can be tricky, and the landscape is ever-changing. Focusing on content marketing can help. A B2B buyer is looking for a solution to their problem that they can trust. Solve for Complex B2B Buying Cycles.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

PathFactory

SEPTEMBER 5, 2018

The penultimate B2B Channel Panel has come and gone. Over the course of an hour, B2B experts got down to the nitty gritty discussing paid ads and social. Erika Heald , Marketing Consultant at Erika Heald Consulting. John : At Demandbase, we’re all about ABM. But to really master it is an art.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40