Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool has been designed to increase the ROI of B2B marketing teams. Michael Bird further added that the basic intent signals only imply interest and doesn’t essentially imply the intent to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular?

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data use cases put the needs of your audience first … and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

ClickZ

SEPTEMBER 9, 2021

How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent rich.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Heinz Marketing

MARCH 12, 2019

After having covered Panel Webinars , Webinar Operations , and Internal Alignment , it’s time we shift our focus to using webinars to build an ABM program. With webinars driving your ABM program, you can create scalable, highly-personalized, highly-targeted, and engaging experiences for your target accounts.

Webinar Metrics 60

Webinar Metrics Account Based Marketing ABM Ad Building 60

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. You should find that your listed out ICP criteria relate well to accounts in your pipeline. In an early ABM approach, established characteristics are your friend.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

SalesIntel

MARCH 26, 2022

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data use cases put the needs of your audience first …. … and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

SalesIntel

AUGUST 6, 2021

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here.

Top of Funnel 102

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 102

DealSignal

NOVEMBER 1, 2022

Signs of buyer intent. With B2B intent data, you can prioritize in-market accounts, personalize messaging to the topics ideal buyers are researching, engage the entire buying committee across digital marketing channels, and convert serious, high-intent buyers before your competition does.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Martech Advisor

AUGUST 30, 2019

Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent. Together, they joined forces to develop a solution that helps B2B marketers identify and connect with small- to medium-sized businesses (SMBs). Takeaways for Marketers.

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Bombora Enterprise Management Work Management Marketing Management 47

Binary Demand

JUNE 29, 2023

In this article, you will discover the untapped potential of this data to take your marketing game to the next level. This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. To access this data efficiently, many opt to purchase it from third-party vendors.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article, you will discover the untapped potential of this data to take your marketing game to the next level. This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. To access this data efficiently, many opt to purchase it from third-party vendors.

Intent Data 52

Intent Data Intent ROI B2B 52

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. The Easiest Way to Get Intent Data. Aberdeen works directly with data-collecting and buyer intent companies.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

DealSignal

MAY 3, 2021

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Signs of buyer intent. Higher engagement across the buying committee for in-market accounts.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management. .

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

QuanticMind

NOVEMBER 13, 2018

We break down how you can make intent data work for you and your campaigns. What is Intent Data? At its core, buyer intent data is information about your prospect’s behavior before they even enter your sales funnel. First Party Intent Data. Third Party Intent Data.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

TrustRadius Marketing

OCTOBER 3, 2022

Second- and third-party intent data both come from external sources, so what makes them different? Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. Check out What is Intent Data?

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

NetLine

JUNE 12, 2023

At this point, it’s important to note that any insights coming from intent data will always be more powerful when they come from buyer-level intent data rather than those aggregated at the account-level. An astronaut shows buyer intent as he stands at the point of purchase. Created using Midjourney.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. This is useful for understanding and improving top-of-funnel campaigns for early-phase buyers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. This is useful for understanding and improving top-of-funnel campaigns for early-phase buyers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

LiveRamp

JUNE 27, 2019

Data from publisher sites can be categorized based on the page content and context. The content consumption by various readers can then be allocated to these categories or topics and aggregated at the company level. Different providers of B2B intent data classify intent and determine signal strength in various ways.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. But is high volume, low-quality data really useful to marketers? The post Intent Data: The Good, the Bad, and the Illegal appeared first on Terminus.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. But is high volume, low-quality data really useful to marketers? The post Intent Data: The Good, the Bad, and the Illegal appeared first on Terminus.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

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Buyer Intent Intent Data Demand Generation Intent 61

SalesIntel

APRIL 2, 2024

Limited functionality needs: If you do not have dedicated teams for functions such as revops or marketing, you cannot utilize features beyond building prospect lists for sales teams and leverage capabilities such as technographics firmographics, buyer intent data or website visitor tracking that can really scale your account-based marketing efforts.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. The other folks are just not there. Otherwise, you start with, as Mike mentioned, put the stake in the ground and then continue to define it.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. The other folks are just not there. Otherwise, you start with, as Mike mentioned, put the stake in the ground and then continue to define it.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data is aggregated data from across the internet. Top-of–funnel third-party aggregated data. Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Intent data can also help influence engagement metrics.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Get a Demo

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Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

AUGUST 30, 2023

When used in tandem, you’ll be able to reach more buyers at the right time. How is Buyer Intent Data Collected? Intent data comprises billions of online browsing events that are logged across different digital platforms when prospects research products and solutions.

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Intent Data Intent Intent Signal Lead Ranking 147

DealSignal

MARCH 7, 2023

Tantalizing as it may be, you may only get information on 20-30% of the companies who visit your site through a first-party intent data provider. Third-party intent data is provided by publishers or intent data providers who aggregate content consumption across properties.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52