Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

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LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Plus, average spending on ABM investments have climbed to over 27 percent of annual marketing budgets.

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Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. ABM metrics are about quality, not quantity. What metrics matter in ABM?

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Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. In account-based marketing (ABM) , various AI techniques play a crucial role in effectively segmenting and targeting accounts.

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PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting.

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6sense

FEBRUARY 17, 2022

Typically, ABM aligns and targets a revenue team’s efforts towards specific high-value accounts. Since it focuses on customers that matter, ABM enables B2B organizations to close deals faster and increase revenue significantly. However, using traditional KPIs on ABM campaigns is never enough. . Focusing on Metrics That Matter.

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Madison Logic

MAY 3, 2023

Account-based marketing (ABM) is a proven go-to-market strategy that focuses on the best-fit accounts, surrounds the entire buying committee and drives engagement by delivering personalized messaging and content that communicates your value. Use those to fuel your outreach and personalize your campaigns.

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Madison Logic

MAY 3, 2023

Account-based marketing (ABM) is a proven go-to-market strategy that focuses on the best-fit accounts, surrounds the entire buying committee and drives engagement by delivering personalized messaging and content that communicates your value. Use those to fuel your outreach and personalize your campaigns.

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Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook.

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Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

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Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Appointment setters can answer basic questions, address pain points, and build rapport, keeping prospects engaged throughout the sales cycle.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

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The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

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Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Craft Personalized Outreach: Intent data unveils valuable insights into a company’s specific needs and challenges. This involves: Tailored Email Outreach: Go beyond generic templates.

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Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. What is Account Mapping?

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Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

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Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

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Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

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6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. ABM eliminates guesswork. A Complete Customer Experience.

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Martech Advisor

SEPTEMBER 4, 2019

Just like your account-based strategy delivers results for your revenue team, here’s how to win the channel with ABM, shares, Latane Conant, CMO of 6sense. Every sales and marketing leader knows channel partners are one of their most valuable assets. This is where ABM steps in to help. Enter: Account-based Marketing.

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Engagio

OCTOBER 10, 2019

According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines. Let’s cover some ways you can leverage intent data in ABM. You can sign up here.).

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Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. The Role of Data in ABM ABM relies on data from start to finish.

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DiscoverOrg

MARCH 27, 2017

Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts.

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DealSignal

AUGUST 31, 2020

Complete, accurate data drives ABM & sales results Pramata wanted to complement its inbound with an account-based marketing (ABM) and sales approach, but because they lacked complete, accurate contacts in their target accounts, Sales was wasting valuable selling time on dead-ends and manual research.

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Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

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SalesIntel

MARCH 3, 2023

Account Based Marketing (ABM) has demanded experts and professionals to strategize differently than before. The idea of ABM is to acquire consumer data that can be attributed to communications strategies, helping organizations achieve their marketing objectives. What are account-based marketing efforts?

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SmarkLabs

FEBRUARY 24, 2020

In case you haven’t noticed by now, account-based marketing, or ABM, falls into the latter category. ABM, however, is focused on targeting specific prospects and existing accounts. In 2018, the ABM Leadership Alliance reported that 80% of survey respondents were less than two years into their ABM implementation.

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Zoominfo

MAY 16, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. Get a Demo

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Only B2B

FEBRUARY 6, 2024

Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts. Must Read: Guide of Using Intent Data in Your ABM Program Sales Enablement: Equip your sales team with intent data insights to engage.

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Jackie Walts

OCTOBER 15, 2019

ABM focuses on your company’s most profitable prospects, but who’s on the list is only the start. It’s also critical that your company creates meaningful outreach with offers relevant to each prospect’s specific pain points. And that means developing a hyper-targeted content plan for the entire sales cycle.

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Hinge Marketing

MAY 23, 2019

This is where ABM can help. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. ITSMA takes it further noting 87% of marketers that measure ROI say ABM outperforms every other marketing investment. This is why a B2B, account-based marketing (ABM) strategy must be a priority for you.

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The Point

MARCH 22, 2019

Marketing, in turn, sees no reason to fix the system because “sales doesn’t use lead scoring.”. The second reason has to do with the trend towards Account-Based Marketing (ABM). More effective outreach means higher rates of engagement. Faster lead velocity means shorter sales cycles.

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DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. Complete, accurate data drives ABM & sales results. 25% faster sales cycles. Eliminated manual research & wasted outreach. Increased total audience coverage from 30% to 99%.

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Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6–18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

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Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

DealSignal

DECEMBER 7, 2017

During a recent conversation about migrating from traditional inbound marketing to Account Based Marketing (ABM), a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. Since I have also seen funnel conversion rates drop over the last five to 10 years, ABM is a natural solution.

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