KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? How is ABM helping with sales and marketing alignment?

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The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Interested in learning more about our approach to ABM Maturity?

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Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs.

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SalesGrape

DECEMBER 3, 2023

Introduction to Strategic Lead Generation: Exploring the Power of Account-Based Marketing In today’s competitive business landscape, lead generation has become a crucial aspect of any successful marketing strategy. One approach that has gained significant traction in recent years is account-based marketing (ABM).

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Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. Questions to ask at the demo.

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Inbox Insight

APRIL 6, 2023

While ABM may seem like a buzzword, the concept of prioritizing high-value accounts is not a new one for successful sales teams. They have always organized and prioritized accounts based on factors such as their fit, value, and potential to close. Reading time: 12 minutes How does ABM work?

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NetLine

FEBRUARY 23, 2023

In 2023, ABM turns 20. Hey, happy birthday, ABM! Two decades into the ABM journey, the core principles established at the start have stood tall, in large part to the practice’s focus on the three R’s—Reputation, Relationships, and Revenue. The study shared where ABM’s business impact has been measured.

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Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. At the very least, they know who their most valuable accounts are and they try to give them some extra care and attention. ” Because of the cost of ABM solutions, it’s a question to be considered carefully. The benefits of ABM.

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ActiveDEMAND

DECEMBER 19, 2019

Most marketing agencies offer up a variety of services from creative to technical, media buying to content development. But one service that I think more agencies should be offering is Account-Based Marketing or ABM for short. What is ABM? Good ABM requires sales involvement. Train and Deploy.

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Tomorrow People

NOVEMBER 28, 2018

“A culture of customer obsession starts with ABM. Understand and apply the principles and your marketing strategy will resonate with your customers,” says Andrea Clatworthy, head of ABM at Fujitsu. They want bespoke solutions marketed in an even more personalized way. Account-based marketing (ABM) is taking over.

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Strategic-IC

JULY 29, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 7 looks at Building your ABM Team. ABM in the House - Building your ABM Team.

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Account Based Marketing Ideal Customer Profiles ABM Paid Search Agency 71

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Improved ROI: Targets the right accounts for higher conversion and revenue.

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Strategic-IC

AUGUST 25, 2022

As ABM continues to evolve, the popularity of partner and channel-based ABM surges, and the results speak for themselves. In a recent episode of Let’s talk ABM, I had the pleasure of speaking with Florence Broderick , CMO at CARTO , about the ins and outs of Partner-based ABM. 6 tips for Partner-based ABM.

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LeanData

JANUARY 21, 2022

In the first installment of our series of account-based marketing (ABM) posts, The Journey to Effective ABM , LeanData offered up a mea culpa. While LeanData has had some ABM success, it has come despite its strategic framework and execution, not because of it. Sharing the journey to effective ABM.

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DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. Since I have also seen funnel conversion rates drop over the last five to 10 years, ABM is a natural solution.

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Customer Experience Matrix

JANUARY 23, 2017

Not the ABMU mascot It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss.

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Strategic-IC

JULY 29, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 7 looks at Building your ABM Team. ABM in the House - Building your ABM Team.

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Strategic-IC

FEBRUARY 2, 2022

ABM - as we all know the ‘M’ stands for Marketing – Account-based Marketing. But ABM is not a Marketing strategy. Not a Marketing strategy? Marketing may be the initiator but ABM is far too important to be a Marketing strategy. When it comes to ABM, your focus is the ‘A’.

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Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

SmartBug Media

DECEMBER 23, 2020

We’re starting our “Biggest Shifts Happening in Marketing Strategy Heading Into 2021” series around the most common marketing strategies marketers focus on on a regular basis: account-based marketing (ABM), customer advocacy, inbound marketing, and demand generation. A Look Back to 2020.

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Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy.

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Strategic-IC

SEPTEMBER 17, 2021

Well this interview with Marnie Giuranna Zaccaria , who heads up ABM at global Fintech company, Finastra , makes me sing along to ‘ Happy Christmas (War is Over) ’. Marnie and her ABM team at Finastra have recently completed their first year of deploying an Account-based Marketing program. What insights?

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Heinz Marketing

APRIL 29, 2021

By Win Salyards , Marketing Coordinator at Heinz Marketing. I cannot overstate how vital sales and marketing alignment is to a successful ABM program sale. Sales-marketing alignment can make or break an ABM program, so with that in mind, here are 5 best practices for marketers to support their sales team partners. .

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Strategic-IC

APRIL 24, 2022

And their Account-based Marketing strategy is no exception. In a recent episode of Let’s talk ABM , I had the pleasure of sitting down with Microsoft’s Account-based Engagement Lead for Financial Services, Danny Nail , to explore the secret to building a world-class ABM strategy.

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Adobe Experience Cloud Blog

MARCH 29, 2019

Account-based marketing (ABM) is neither a product nor a point solution. Done correctly, this culture shift leads to better sales and marketing partnership , and eventually the ability to maximize revenue potential together with sales. It requires them to trust marketing and really work together across the aisle.

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SmartBug Media

FEBRUARY 19, 2024

Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business. What Types of On-Site Business Training Workshops Does SmartBug Offer?

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Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. That singular focus on winning, growing, and retaining your most important accounts. But when we asked the ABM community: “What is the hardest part of ABM?”

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Strategic-IC

APRIL 2, 2020

How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? Training, marketing, headcount - these are typically the areas to be cut.

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Strategic-IC

APRIL 27, 2021

By now, every marketer in the B2B Marketer has heard of ABM. You may not be doing it, but you certainly know what it is and some of the use cases for an Account-based Marketing strategy. So where should you begin when developing and launching an ABM strategy? launched an ABM strategy.

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Engagio

MARCH 28, 2019

One of the highest-leveraged activities you can do to build your ABM program and ensure success is hiring the right person to lead your ABM efforts. But the challenge is the ABM marketer is a relatively new role – how do you know what to look for? TRANSCRIPT : Brandon: So what makes a good ABM marketer?

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Account-Based Marketing Boosted with Company Data

JANUARY 29, 2019

Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale. Left and right, companies are jumping on the ABM train, and they are doing it for a reason.

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Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies.

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DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? The main reasons we see for this performance gap are: Use of third party data segments built for consumer outcomes – by definition not following the core ABM tenet of identifying and targeting the right accounts. So what is the key takeaway here?

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Strategic-IC

MAY 18, 2021

Fortunately, Account-based Marketing can help address this targeting and communication challenge. Just as the B2B Marketer has changed over the course of the last few years, so has Account-based Marketing. ABM is evolving. ABM is much more than Marketing. Much more than Sales.

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Engagio

FEBRUARY 25, 2019

2018 was a big year for Account Based Marketing. A number of organizations adopted account-based strategies and innovative technologies, like Engagio, to execute those strategies. With that increase in market adoption, our clients began asking an obvious question: Who will lead this change?

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Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

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SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® Some clients reach out to improve their sales, marketing, and customer success processes.

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