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The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

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3 ways brands can build trust with privacy-concerned consumers

Martech

And this new environment exists for a reason — consumers value their privacy. Findings about consumer behaviors and preferences The 2024 Global Consumer Trends Index surveyed over 10,000 consumers globally. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Ninety-five percent of ad and data decision-makers expect continued signal loss and/or privacy legislation in 2024 and beyond.

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2024 Predictions: Data and AI on marketers’ minds

Martech

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Navigate ever-changing email privacy regulations. The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. One of the trends we’ll see going through 2024 is that marketing teams are going to figure out how to make more use of AI, and get comfortable with it.”