Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. However, those in managers/staff roles saying they were “somewhat unsatisfied” or “not satisfied” increased to 21% in 2024, up from 12% in 2023. Business email address Subscribe Processing.

Customer Surveys 106

Customer Surveys Work Management Budget Programs Promotion 106

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 85

Trends Marketing & Strategy Conference Lead Scoring 85

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. How will this change in 2024? This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Marketing AI 130

Marketing AI Email Marketing Planning Work Management 130

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 115

eCommerce Enterprise Management Paid Search Agency Marketing Management 115

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A lot of B2B businesses are embracing the idea of running email marketing while, historically, they’ve relied on more of a full sales team to get the word out about their business.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 125

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 125

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” But RMNs need to mature.

Media 98

Media Advertising Agencies Forrester Paid Search Agency 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Benchmark Email

FEBRUARY 22, 2024

As a small business, you need your tools to be efficient and reasonably priced. Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email.

Small Business Marketing 98

Small Business Marketing Pricing Price Analysis 98

SmartBug Media

APRIL 12, 2024

This blog post will explore the latest product updates and how they can benefit your business. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. There you can filter by any topic of interest from over 85 cutting-edge business, technology, and sustainability topics. Congratulations to all our Education influencers who participated! 10 Dr. .*

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. Having managed small lists […] The post 19 Ways to Grow B2B Email Marketing Lists in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

Email Marketing 82

Email Marketing B2B Marketing B2B Marketing Qualified Leads 82

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Maintenance and optimization Things change fast in the business world.

Marketing AI 102

Marketing AI SEO Ad Building Marketing & Strategy 102

HG Data

APRIL 4, 2024

April 4, 2024 09:30 AM Eastern Daylight Time SANTA BARBARA, Calif.–(BUSINESS –(BUSINESS WIRE)–HG Insights, the authority in Technology Intelligence, today announced its position in both the top 25% of all Sales Intelligence and Marketing Account Intelligence providers on G2’s Spring 2024 Leader Grid®.

Marketing Report 63

Marketing Report Positioning Business Marketing 63

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Now, businesses can cater to diverse customer needs seamlessly.

Features 103

Features API Customer Satisfaction User-Generated Content 103

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. And 3 out of 10 customers said they are more likely to spend money when a business responds to them faster than they expect. In 2024, it’s time to truly know your audience by tapping into data. to get through.

Rules 148

Rules Planning Brand Identity Branding 148

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business. Mastery of that practice will be instrumental for success in 2024.

Enterprise Management 119

Enterprise Management Work Management Marketing Management SMB 119

Benchmark Email

APRIL 16, 2024

Even though the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across industries. However, with inboxes flooded with messages competing for attention, standing out has become more challenging than ever. appeared first on Benchmark Email.

Design 52

Design Trends Advertising Benchmark Email Marketing 52

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

Efficiency 126

Efficiency Ideal Customer Profiles B2B Marketing Planning 126

Top Rank Marketing

FEBRUARY 7, 2024

As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024.

Digital Transformation 109

Digital Transformation B2B Advertising Benchmark Gartner 109

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Marketing AI 92

Marketing AI Work Management Marketing Management Vendors 92

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Sprout Social

JANUARY 23, 2024

We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. topicals 2024 ✨ A new season of Topicals! Already the fastest-growing skincare brand at Sephora, this boost to their brand awareness will only propel the brand to new heights in 2024. The Lion ??

Brand Identity 109

Brand Identity Branding Communities Viral Marketing 109

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Business and Life Skills Contact Aleksandra Plazinic, Ph.D. There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. 4 Patrick J. 43 Prof. .*

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. Of course, every business is different, and what works for Bidwells might not necessarily work for your business.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

HG Data

APRIL 11, 2024

Businesses rely heavily on internal metrics to drive decisions. Competitive intelligence tools allow you to peer into your competitors’ products, sales, marketing, and overall […] The post Top Competitive Intelligence Tools for Your 2024 GTM Strategy appeared first on HG Insights.

Marketing Analytics Tools 63

Marketing Analytics Tools Peer-to-peer Tools Marketing & Strategy 63

Sprout Social

SEPTEMBER 12, 2023

Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department— across an entire business.

Social Media 119

Social Media Social Marketing Media CMO 119

SocialPilot

JANUARY 4, 2024

Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. Why does this matter? What’s the result?

Social Media 98

Social Media Media Planning Social Marketing 98

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 21 Anne Chow AT&T Business Contact Anne Chow Score: 44.31 There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big! Want to learn more?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. Congratulations to all our Health & Safety influencers who participated!

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70