Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?” Marketing mix modeling (MMM) can help answer them.

Marketing Mix 105

Marketing Mix Marketing Attribution Lead Ranking Planning 105

Televerde

JULY 9, 2021

Microsoft has taken the lead in addressing climate change by becoming the first company among its peers to commit to being carbon negative by 2030. The company is committed to going carbon neutral by 2023, which is two years earlier than its original goal. The company is also committed to use 100 percent renewable energy by 2035.

Lead Ranking 52

Lead Ranking Lead Scoring Peer-to-peer Examples 52

Madison Logic

MARCH 23, 2023

2022 was a tough year when it came to cybersecurity and experts predict that 2023 won’t be much better. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Salesforce Marketing Cloud

FEBRUARY 7, 2024

billion in 2023 to nearly $65 billion in 2027. Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

QuanticMind

JULY 27, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI.

Marketing AI 52

Marketing AI Paid Content Advertising Agencies Advertisements 52

QuanticMind

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Outgrow

JANUARY 6, 2023

First Party Data in 2023. Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Moe and here’s what we discussed about – 1. Using AI in marketing for enhancing advertising efforts in the upcoming years.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

accelerate agency

JANUARY 26, 2023

Best 2023 SaaS Conferences February – March April – June July – September October – December Why attend a SaaS conference? Let’s take a look at the best SaaS conferences coming up in 2023. For these reasons, SaaS conferences deserve a lot of attention right now. So, where to start?

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

accelerate agency

JANUARY 26, 2023

Best 2023 SaaS Conferences February – March April – June July – September October – December Why attend a SaaS conference? Let’s take a look at the best SaaS conferences coming up in 2023. For these reasons, SaaS conferences deserve a lot of attention right now. So, where to start?

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. Just a few years ago, while teaching in Buenos Aires, I was taken aback when a grad student said, “We don’t visit company websites anymore.

Marketing Websites 96

Marketing Websites Marketing Management Peer-to-peer netFactor 96

Sword and the Script | B2B

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Zoominfo

JUNE 22, 2021

Back in January 2020, Google announced it would phase out third-party cookies within two years (a change that is now slated to happen by late 2023 ). Privacy concerns are at an all-time high and tech giants are cracking down like never before, which poses a big problem for marketers who want to display relevant, targeted ads online.

Work Management 100

Work Management Marketing Management Zoominfo Privacy 100

ClickZ

AUGUST 23, 2019

billion by 2023, up from $903.7 Store ingested data indefinitely (subject to privacy constraints). Furthermore, organizations using CDPs are almost twice as likely as their non-CDP-using peers to make engagement a top priority (25% versus 13%). “If The global CDP market is expected to grow to $3.3 million in 2018. .

Peer-to-peer 83

Peer-to-peer Advertising Agencies Ideal Customer Profiles Paid Search Agency 83

SmartBug Media

NOVEMBER 18, 2022

It’s important to understand the terms used to describe inbound marketing so you can communicate effectively with your peers, partners, and clients. She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

SEPTEMBER 6, 2023

Updated September 2023. In the world of social media marketing, a Facebook Group is a powerful tool for building a community and promoting your brand. After the Facebook algorithm update that deprioritized brand content several years ago, Groups have become even more important for connecting with your followers.

Paid Content 52

Paid Content Facebook Spending Webinar Metrics 52

Martech

SEPTEMBER 27, 2023

More than 9 in 10 marketers say AI will have a major impact Source: 2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel by RPE Origin and Ascend2 Only 8% of marketers doubt the effect AI will have on email marketing. Here are five of the key findings in our study ( download a free ungated copy ): 1.

Enterprise Management 125

Enterprise Management Marketing AI Marketing Report Email Marketing 125

Single Grain

OCTOBER 9, 2023

Updated October 2023. For example, “Technology Icons”: 4) Select the privacy option. A Facebook group is one of the most underestimated marketing tactics when it comes to generating engagement and leads. If promoted correctly, Facebook groups have the potential to generate direct leads and even sales. Read on to find out!

Facebook 98

Facebook Tactics Webinar Metrics Ad Frequency 98

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145