illumin

SEPTEMBER 25, 2023

That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?” We definitely think so.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Digilant

MAY 11, 2023

According to recent data, US travel spending has surged to $93 billion as of February 2023, which is a 5% increase from 2019 and a significant 9% increase from 2022 levels. Moreover, 49% of Americans plan to travel more in 2023 than they did in 2022. And make sure to download our 2023 Leisure Travel Infographic for more information.

Paid Content 52

Paid Content Paid Search Agency Paid Social Agency Mobile Advertising 52

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. One of the key advantages of PPC for SaaS companies is the ability to target specific keywords and demographics.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Huptech Web

JULY 7, 2022

From finalizing the product list for the website to catching up on futuristic website design trends , from deciding the design layout to tickmarking the on-page and off-page SEO tactics , a lot of things go into custom e-commerce website development. Know which type is ideal for your business. Are you a wholesaler or retailer?

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Single Grain

AUGUST 15, 2023

Updated August 2023. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies? Ready to Hire a Web3 Marketing Agency?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. Where do you collect customer behavioral data? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. 56% of consumers expect offers to be personalized 100% of the time.

Cost per Acquisition 138

Cost per Acquisition Personalization ROAS Paid Search Agency 138

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. 3 social media data collection methods 6 social media data collection tools What is social media data?

Social Media 130

Social Media Media Ideal Customer Profiles Analytics 130

Spiralytics

NOVEMBER 20, 2023

This fact emphasizes the potential that social media platforms offer as a sales avenue as well as the importance of cultivating a loyal online following. Filipinos are among the most prominent followers of social media influencers. This means that content creation has become a full-blown career for social media personalities.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Social Agency 62

Lead Forensics

APRIL 8, 2024

Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 46% of B2B companies. The Rise of Mobile and Social Media: The way B2B buyers consume information is constantly evolving. Consider incorporating paid social media advertising into your strategy.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 41% of B2B companies. The Rise of Mobile and Social Media: The way B2B buyers consume information is constantly evolving. Consider incorporating paid social media advertising into your strategy.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Unbounce

JUNE 6, 2023

Um, speaking on behalf of someone who runs a, a bit of an in-house creative agency here at Unbounce, always looking for opportunities to adopt some of these new technologies and tools to augment our processes, get better results at the end of it as well. And I think AI-based tools are no different to that. 00:10:00] Caoimhe: Oh God. [00:10:01]

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

MKT1

DECEMBER 12, 2023

We’re bringing together 9 AI companies and hundreds of marketers this Thursday to walk through AI workflows built for you. RSVP for AI Showcase Thanks to our sponsors… We only include sponsors when we’ve received a positive recommendation from the MKT1 community or our portfolio companies. Here’s my take.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. Get crisp on your content strategy. Conduct a content strategy gap analysis.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Single Grain

FEBRUARY 22, 2023

Influencer marketing works in the same way except that it’s a more accessible way of getting high-profile endorsements for brands who lack the billion-dollar budgets to pay Hollywood actors and international sports heroes. This is where social listening tools come in. Pricing: Brandwatch offers custom pricing based on your needs.

Budget Programs 64

Budget Programs Enterprise Management Work Management Tools 64

Single Grain

MAY 9, 2023

76% of marketing videos are hosted and shared on social media. If a customer loves your brand and you post a video promoting a sale, there’s a chance that customers will share that video on their profile, story or among their family and friends. This way, you’ll see more engagement from your customers.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Single Grain

MAY 11, 2023

A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Single Grain

NOVEMBER 16, 2023

Updated November 2023. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98