Brightedge

JULY 22, 2022

When we talk about SEO, the content optimization half of the equation gets a lot of the attention, but in 2022 and for the foreseeable future, technical SEO presents an equal if not bigger opportunity (or barrier, depending on how brands approach it) for maximizing digital discovery. relies extensively on these technologies to be effective.

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Litmus

OCTOBER 27, 2021

Build and implement MPP solutions before late 2022. Nate Skinner (Global SVP of Marketing, Oracle Advertising and CX) sat down with our CMO Melissa Sargeant to discuss the challenges and opportunities in today’s ever-changing landscape. Build and implement MPP solutions before late 2022. Get back to the fundamentals.

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Privacy Protection Work Management Deliverability Privacy 90

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

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Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Liveintent

FEBRUARY 28, 2023

digital ad spend in 2022. With deal IDs, advertisers can bid on premium ad inventories, target the right audiences, and spend more efficiently. Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete.

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Paid Search Agency Ads Privacy Protection Ad Building 62

Heinz Marketing

JUNE 27, 2022

According to the research firm, the industry feared that the new App Tracking Transparency in iOS would hurt the mobile app market, which heavily relies on advertisements. Apple Mail Privacy Protection. In May 2021, opt-in rates were at around 16%. Now that number has grown to 25% a year later.”. Third-Party Browser Cookies.

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Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. In 2022, nearly two-thirds of customers switched brands at least once for different reasons. But how you collect customer data will need to change, too.

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Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

MAY 11, 2023

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

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Paid Search Agency Privacy Work Management Marketing Proposals 99

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). New Consumer Rights and PII Concepts.

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Privacy Advertising Agencies Privacy Protection Opt-out 93

Bluetext

DECEMBER 8, 2022

As of 2023 these two states will join California, Virginia and Nevada as the five privacy protectorates with enforceable data privacy regulations in effect as soon as January 1st. The new CPRA amends the previous California privacy law to expand beyond the right to privacy notice, deletion of data and opt out of selling data.

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BenchmarkONE

NOVEMBER 3, 2021

Are you looking ahead and strategizing your marketing plans for 2022? Consumer Privacy Protections Will Hold the Spotlight . For businesses who target their advertising to consumers based on the little bits of data collected by 3rd party cookies, the cookie jar will soon be empty. Read on to learn more.

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Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

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Adobe Experience Cloud Blog

MAY 7, 2021

But when Google announced its plan to cut out the third-party cookies from the Chrome browser by 2022 — it came as a shock to many. Privacy protection and anonymity are the two main reasons for this step. It wants to deliver results for advertisers and marketers while shielding customer’s data.

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Paid Search Agency Advertising Agencies Planning Marketing Management 174

Goolara

DECEMBER 8, 2020

The California Privacy Protection Agency. The most dramatic change from CCPA is the creation of the California Privacy Protection Agency. Previously, the prosecution of privacy violations was left to the California attorney general’s office, which acknowledged they don’t have the resources to bring many cases to court.

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Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

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Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Zoominfo

MAY 10, 2022

2022 is proving to be a critical year for data privacy in the US. While data privacy protection has been around for several decades — the EU’s Data Protection Directive was enacted in 1995 — every wave of new laws requires companies to refine their practices.

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Adobe Experience Cloud Blog

MAY 7, 2021

But when Google announced its plan to cut out the third-party cookies from the Chrome browser by 2022 — it came as a shock to many. Privacy protection and anonymity are the two main reasons for this step. It wants to deliver results for advertisers and marketers while shielding customer’s data.

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Paid Search Agency Advertising Agencies Planning Marketing Management 69

Convert

MARCH 7, 2023

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. The Austrian DPA ruled that the use of GA on an Austrian website violated GDPR. As a technological corporation with U.S.

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Privacy Marketing Analytics Tools Features Privacy Policies 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. million in 2022.

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Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2022 : Generative AI sees it’s biggest boom with the release of ChatGPT and DALL-E 2.

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Privacy Marketing AI Email Marketing Data Hygiene 88

QuanticMind

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

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