Liveintent

NOVEMBER 9, 2021

Newsletters have seen such tremendous success that publishers across a variety of industries have recently launched their own newsletter programs or doubled down on their existing efforts. Your advertisers want to invest their media budgets on the right audiences — the ones that will perform against their campaign KPIs and drive ROAS.

Newsletter 125

Newsletter Budget Programs ROAS Advertisements 125

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). There are three key players needed to execute a performance marketing strategy: A publisher or an affiliate partner. Once your ad launches, you can only monitor its performance and make adjustments.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. ROAS is going to go down. SimpleHealth , a forward-thinking reproductive wellness organization, has been doing just that. .

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Precise yet scalable.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

SocialPilot

JANUARY 14, 2024

There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. Only 1 million users have published an article on LinkedIn. Over 1 million LinkedIn members publish weekly content. 45% of marketers have gained customers through LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Precise yet scalable.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Huptech Web

JANUARY 4, 2024

Customеr Lifеtimе Valuе (CLV) – CLV represents thе predicted total revenue a customer еxpеcts to generate throughout their relationship with thе businеss. Affiliatе Tracking Nеtwork: This platform is a middleman bеtwееn the advertiser and the publisher. You may have limited control over how publishers represent your brand.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies Cost per Acquisition 52

Stevens & Tate

MARCH 2, 2020

Exceptional customer experience is leading the way in marketing, shifting focus onto inbound strategies for serving and retaining existing customers. When customers share their enjoyable experience or outstanding service, their reviews are more likely than ads to impact new buyer behavior and marketing trends.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. It’s certainly possible to write articles entirely with these tools using a one-shot content workflow and publish the output verbatim.

Tools 125

Tools Content Marketing Content Work Management 125

LeadsRX

MARCH 9, 2022

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Journey Analytics. Customer Lifetime Value (LTV). Conversions.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Liveintent

MARCH 31, 2020

Quip is always measuring ROAS. “With first-party data, we’re able to look at specific customer journeys and see what channels affect customers more.” The brand could then work with vendors and partners to reach those customers through targeted campaigns. Here are some key takeaways from their chat.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

QuanticMind

NOVEMBER 1, 2018

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. For example: If 2X ROAS is your profitability threshold, then run this analysis for percentage of spend applied to keywords that are below 2X ROAS instead of percentage of spend applied to keywords without conversions.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Outbrain

JANUARY 19, 2021

Now, imagine taking those solutions another step forward in 2021, where the only manual work needed for ad optimization is defining your budget (no matter how capped), important metrics (anyone say ROAS?), How about an efficient way to find new consumers ready to become your loyal paying customers? and objectives (hello, conversions.).

Cost per Acquisition 29

Cost per Acquisition CPA Optimization ROAS 29

Outbrain

FEBRUARY 12, 2023

Inevitably, this trend forces teams to focus on objectives lower down the funnel, as they provide a clear ROAS. According to the Salesforce State of Marketing report, 75% of marketers still rely on third-party data as part of their customer-centric engagement strategy.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

QuanticMind

FEBRUARY 6, 2020

Optimize for conversion value while targeting a specific ROAS. Target return on ad spend (ROAS). The benefits of partnering with a dedicated Customer Success team include: Learning how to use your software from a team with considerable experience and expertise. Keyword Targeting and Optimization. Bid Strategy. Ease of Use.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

LeadsRX

APRIL 13, 2021

We are pleased to further assist the publishers, agencies, and brands that Triton works with in measuring the efficacy of their advertising and to see how their podcast advertising ranks among other advertising channels,” said AJ Brown, CEO and co-founder of LeadsRx.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Hubspot

MAY 20, 2020

For ecommerce brands, this can translate into increased sales from both new and existing customers. These deals include specific ad inventory that is available from a publisher's website. As advertisers continue pulling back budgets and publishers struggle to meet fill rates, this is a trend that could continue well into Q2.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

QuanticMind

MAY 28, 2019

But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to. Okay, so it’s this thing that automatically sets bids on groups of publisher objects, based on your goals…. Thanks Google!

PPC 40

PPC Optimization ROAS SEM 40

Outbrain

SEPTEMBER 6, 2022

When only one platform, channel, publisher or app carries your performance campaign on its shoulders, you might miss out on a massive harvest of consumers. Drive customer engagement and action with content The way to get to your consumers is paved by engaging with them through content. The takeaway: Walled gardens can be a gilded cage.

Course 26

Course ROAS Marketing & Strategy Advertisements 26

Hubspot

APRIL 2, 2021

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue. So what about ad networks?

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Martech Advisor

JANUARY 8, 2020

Pay Per Click (PPC) Advertising: Clicks, CTR, cost per click (CPC), conversion rate, cost per conversion, return on ad spend (ROAS). In the above equation, the lead-to-customer rate is the percentage of leads that become your customer. So, if out of 100 leads, 17 become your customers, the rate would be 0.17.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Directive Agency

OCTOBER 26, 2023

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. Doesn’t require any upload of data.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Being “customer-obsessed” is a trait Sprout shares with our agency partners. Cultivate Award.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Navigate the Channel

JANUARY 9, 2018

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 50

Brand Identity Branding Tips ROAS 50

Outbrain

OCTOBER 13, 2022

Every marketer knows that finding new customers today is a multi-step process. In fact, the average customer journey from awareness to relevance has no less than 12 touchpoints. The customer journey, even if it’s very long, always starts in the same place: awareness. Mid Funnel: Customer Engagement.

Top of Funnel 29

Top of Funnel Funnel Advertising Advertising Agencies Advertising Funnels 29

QuanticMind

OCTOBER 2, 2018

Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. the Google Display Network, the platform runs automated retargeting campaigns to increase brand awareness and re-engage potential customers. Businesses can now optimize their bidding strategy for cost-per-action, ROAS or another measurement.

PPC 40

PPC Ads Google Automation 40

QuanticMind

JUNE 21, 2023

On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. However, TikTok also offers brand takeovers, TopView Ads, branded hashtag challenges, and even branded effects, which allow brands to create their own custom TikTok filters.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. As a brand renowned for premium cookware, its customers followed a thoughtful and deliberate purchasing journey. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Outbrain

FEBRUARY 3, 2020

Publishers, the website owners with digital space to sell. Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently and at scale, which means better ROI for advertisers and publishers alike. Programmatic advertising takes the entire process to a new level. Transparency.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Anyword

JANUARY 17, 2020

For example, we found that video ads generated CTRs that were 2X higher than link ads for some customers. However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. Visuals : Does the dominant color make a difference in performance? Final Takeaway.

Paid Social Agency 98

Paid Social Agency Social Media Cost Per Thousand Media 98

QuanticMind

JUNE 23, 2019

It can also help you understand which steps in the customer journey are most valuable for your advertising goals. Certain milestones of the customer journey can serve to predict whether a click will lead to a sale, and how much revenue that sale will return. Custom goals and metrics.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Valasys

JULY 21, 2020

Appropriately choosing KPIs for B2B e-commerce marketplace helps assess the critically important numbers to address your business bottom-lines and other critical areas such as risk management and customer satisfaction. Marketers can increase revenue per visitor, acquire more customers, and can eventually make their businesses flourish.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. So, yeah—businesses bid high numbers to play.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

QuanticMind

JUNE 14, 2017

Dischler remarks that from his perspective, there are three primary areas of focus for AdWords that are attempting to address these higher expectations: Audience targeting – Via methods such as remarketing lists for search ads (RLSA), Customer Match, Similar Audiences and the recently unveiled in-market audience targeting for Search.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

MARCH 27, 2019

Some examples of valuable data sources that often go under-utilized are: All publisher data regarding costs, Campaigns, Ad Groups, Match Type, Keyword Type, etc. This is done using Bid Landscape Data from Google and other custom models. The result is an array of potential CPC bids that the decision engine uses to select an optimal bid.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

Tomorrow People

MAY 24, 2022

Having a post-launch strategy for your product is important because it allows you to connect with prospects in a more contextual and timely way, which will improve the effectiveness of your marketing and reduce customer churn before it’s too late. It also ensures that you’re prepared to pivot or change direction if necessary.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177