The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More cross-channel marketing. More advertisers will start using Bing PPC.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. How marketing technology buyers plan their budget. How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1 In fact, the investment in one-to-one video has increased by 471% since 2019. Contents 1.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1 In fact, the investment in one-to-one video has increased by 471% since 2019. Contents 1.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

The ABM Agency

SEPTEMBER 15, 2020

SXSW, CinemaCon, B2BNext , TED 2020, and B2B Marketing Ignite USA. However, many B2B companies are meeting these challenges with innovation: by hosting virtual marketing events. Even before shelter-in-place mandates became the norm, digital events were already shining. Digital events are cost-effective. . So what’s next?

Work Management 52

Work Management B2B Marketing Peer-to-peer Planning 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Outgrow

MAY 5, 2020

Moreover, global ad spend is expected to shoot from $560 billion in 2019 to $656 billion in 2020. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. AMP Agency, born in 1995, is a full-service digital advertising agency. It is a perfect destination for all the modern marketers out there.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Terminus

APRIL 23, 2019

The TOPO Summit, put on annually by the eponymous sales and marketing advisory firm, gathers the most forward-thinking sales and marketing practitioners to talk best practices and brass tacks on state-of-the-art revenue generation strategies. What does account-based marketing look like today?

Account Based Marketing 20

Account Based Marketing Allocation ABM Planning 20

Valasys

DECEMBER 3, 2019

On 2 nd December 2019, Hushly, a pioneer in customer engagement & lead generation platform powered by AI, announced its partnership with 6sense to accelerate lead conversions by serving relevant content. To accelerate lead conversions by serving relevant content, the marketers have to deliver the right content at the right time.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

Valasys

JULY 26, 2019

Kickfire, the global leader in IP address intelligence & company identification technology on the 25 th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.

API 40

API SIC Paid Search Agency Optimization 40

Engagio

OCTOBER 13, 2020

And that was before Covid hit and we experienced an unprecedented shift to digital in all aspects of our lives. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

6sense

DECEMBER 10, 2021

We had a case study breakout session at the Gartner Sales & Marketing event to discuss the importance of Artificial Intelligence for executing ABM at scale, and ultimately competing and winning in the age of B2B buying, which requires a much more data-driven approach to Sales and Marketing.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. A single source of data truth is also essential for improving marketing efficiency.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What is Marketing Funnel Automation.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer relationship management (CRM) applications manage sales teams.

Enterprise Management 79

Enterprise Management Marketing Automation Services Work Management Marketing Management 79

NetLine

JANUARY 23, 2020

Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Engagio

OCTOBER 1, 2019

Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift. Increased focus on post-sale revenue.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer relationship management (CRM) applications manage sales teams.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer relationship management (CRM) applications manage sales teams.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

Heinz Marketing

AUGUST 26, 2019

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 12

Top of Funnel Advertising Agencies Paid Search Agency Ad Agencies 12

Inbox Insight

JULY 7, 2020

This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. Using bespoke analytics to track their content consumption, we are able to deep dive into factors surrounding how IT professionals buy, how decisions are made and how content can be leveraged to achieve better sales results.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Heinz Marketing

OCTOBER 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 63

Top of Funnel Enterprise Management Budget Programs CMO 63

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 billion in 2019 to $6.4

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Vidyard

DECEMBER 11, 2020

2020 was the year of video marketing as businesses went all-in on digital. To acknowledge the hard work it took for organizations to shift to digital-first campaigns and experiences, we’ve rounded up the best video marketing examples of 2020 from our Video in Business Awards submissions.

Video Marketing 65

Video Marketing Planning Work Management Budget Programs 65

Altitude Marketing

NOVEMBER 20, 2018

B2B marketing is always evolving. Every year, businesses test new tactics and update old strategies. With that in mind, here are 5 B2B marketing trends your business should focus on for 2019 – and why they might not be as new as you think. Influencer Marketing. Another tactic? Thought Leadership. What’s new?

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

QuanticMind

JANUARY 17, 2020

Today’s eCommerce businesses have many options when choosing advertising platforms to work with, but the digital marketing landscape is constantly changing, along with the needs of advertisers. Platforms must keep up with these transformations in order to help eCommerce businesses drive more sales and revenue in the long term.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Terminus

FEBRUARY 25, 2021

Derek brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. This infusion of capital is extra fuel that powers our ability to act on our bold vision to build the go-to-market cloud of the future.

Account Based Marketing 49

Account Based Marketing ABM Digital Marketing Funnels Paid Search Agency 49

Vidyard

FEBRUARY 19, 2021

Most marketing videos should be two minutes or less. First outreach sales videos , under 60 seconds if you can swing it. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Email Marketing Video Length 2.4

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65