How to Capture Buyer Intent in B2B Marketing
Marketing Insider Group
FEBRUARY 1, 2021
In 2019, 90% of all U.S. The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. Source: G2.
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