The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect
FunnelEnvy
DECEMBER 11, 2023
After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. LinkedIn videos get 3x more engagement than text posts.
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