Vidyard

OCTOBER 18, 2018

We then published the results in our 2018 Video in Business Benchmark Report. We were looking to understand how real businesses were using video on a day-to-day basis and if there were any overarching trends. Some of the most common types of videos produced are product videos, demos, and explainer videos.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. Get the answers by requesting a Listening demo today. Ultimately, this begged the question, which day is leg day? There was a clear answer: Wednesday.

Marketing Management 125

Marketing Management Paid Search Agency Social Media Keywords 125

Content Standard

SEPTEMBER 14, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends report for North America, only 35 percent of marketers currently measure their marketing ROI. To learn more about how Skyword360 helps brands optimize content performance and deliver greater ROI, schedule a demo.

ROI 86

ROI Content Marketing Budget Programs Work Management 86

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. Future-proof your content. Featured image attribution: Brooke Cagle. Now How Do You Scale for Growth?

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. A lead magnet offers something valuable to the reader, such as a whitepaper, ebook or demo, in return for their personal information. You can do this by creating a lead magnet.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

ClearVoice

MAY 15, 2020

Think of the product demos you’ve liked; the explainer videos that kept you engaged; the client testimonials that spoke to you. Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Also, what will be most sticky if/when they spend time on your channels.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.

Social Media 52

Social Media Examples Campaigns Media 52

Atomic Reach

NOVEMBER 21, 2018

Dominique Jackson at Sprout Social says, “Analyzing the context and larger trends around those conversations through social listening can give you valuable insight to better speak to and serve your target audience.”. October 31, 2018. You’ve probably carried out competitor analysis to find industry benchmarks before.

Branding 45

Branding Brand Identity B2B Thought Leadership B2B 45

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Branding 113

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Terminus

DECEMBER 15, 2017

One of our main focuses was getting higher quality accounts to progress from the first demo to the interest interest stage of the sales cycle. We knew what our benchmarks were, and we knew what our goals were. Stay tuned for the #OneTeam ABM story to continue in 2018 and beyond! We had the operational model.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles Lead Ranking Paid Search Agency 22

Engagio

AUGUST 6, 2019

We reviewed several benchmark reports on the state of ABM, and while the numbers differ slightly in each depending on the phraseology of the questions, the trends are clear. ITSMA’s 2018 ABM Benchmark Study finds that 52% of companies have had ABM in place for a year or less. Where is it going? So, Is ABM Working?

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself So Seriously.

Social Media 96

Social Media Work Management Marketing Management Budget Programs 96

Vidyard

AUGUST 29, 2019

Nearly a quarter (24%) of businesses use video in sales conversations, according to the 2019 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

Video Marketing 105

Video Marketing Hubspot Advertising Benchmark Response Rate 105

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Zenith Aircraft Company, which sells kit planes, wanted a way to enable prospects to take a demo flight even if they were unable to travel to its facility.

Marketing AI 105

Marketing AI Budget Programs Marketing Automation Services Branding 105

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself so Seriously.

Social Media 40

Social Media Work Management Marketing Management Budget Programs 40

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. Invoca offers a demo version to users.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Vidyard

AUGUST 29, 2019

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65

Vidyard

AUGUST 29, 2019

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65

Vidyard

OCTOBER 27, 2019

An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Video length has been trending shorter in recent years. In 2018, the average video was just over four minutes long. To this end, video analytics are essential.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Think “Which [industry trend] are you?”. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

EveryoneSocial

FEBRUARY 26, 2018

In order to get the most out of your program, you need a platform that is always improving to support whatever the latest trends are. Take a look at this employee advocacy trends piece I wrote for more on that. 84% of B2B decision makers begin their buying process with a referral (Source: Sales Benchmark Index ).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Content Standard

MARCH 8, 2019

Earlier this week, the Content Marketing Institute (CMI) released its latest research report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Tech marketers always want to stay ahead of trends in order to be seen as leaders in their space. Content Marketing Budgets are Growing as Brands Focus More on Revenue.

B2B Marketing 92

B2B Marketing Enterprise Management Trends Work Management 92

Content Standard

NOVEMBER 12, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations often increase their content marketing budget as their content marketing becomes more sophisticated and mature. Featured image attribution: Christina Morillo.

Digital Asset Management 77

Digital Asset Management Enterprise Management Work Management Marketing Management 77

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. To support data-driven decision-making.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Content Marketing Institute

NOVEMBER 6, 2017

Last month my Twitter feed was abuzz about the new Content Marketing Institute’s Benchmarks, Budgets, and Trends report – and with good reason. Embed the links or use a chat feature so your viewers can actively participate in your content – which is especially great during product demos. Data/research.

Webinar Metrics 111

Webinar Metrics Top of Funnel SEO Budget Programs 111

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. To support data-driven decision-making.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. To support data-driven decision-making.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52