41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The Top 10 B2B Marketing Metrics to Measure in 2018. . The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . 7: Closed/won. .
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