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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. Our best prospects generally start as non-paid subscribers.

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CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. Back in August 2017, about 9.8 percent of marketing budgets was going toward social media. percent of marketing budgets is being spent on this tactic.

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue.

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Is Your 2017 Marketing Budget Ready?

KEO Marketing

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the new year comes a new set of challenges for marketers. Next, identify your marketing budget so you can develop a detailed marketing plan that supports your strategy. Content Marketing.

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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits.

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Four Great Benefits of Influencer Marketing [Infographic]

Webbiquity

Marketing budget allocations are being shifted from traditional, offline marketing strategies to more innovative, digital channels. And influencer marketing is one such strategy that’s become increasingly popular. Clearly, brands have realized the potential the influencer marketing holds.