Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Mobile Marketing. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KEO Marketing

OCTOBER 26, 2017

Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach. In either case, it is important to take this opportunity to bring yourself up-to-date on all the latest innovations in digital marketing.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

Hinge Marketing

FEBRUARY 16, 2017

It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. And today I’d like to share with you a few of the key findings from this year’s AEC research. We received participation from over 1000 firms and the research results are captured in the 2017 Hinge High Growth Study.

Research 48

Research Work Management Differentiation Marketing Budget 48

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KEO Marketing

OCTOBER 2, 2017

With the ease and immediate gratification of locating information in their personal lives, consumers now expect the same level of service and convenience in their work lives. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

PureB2B

JULY 4, 2017

The mobile ads you encounter while browsing your Facebook timelines and newsfeeds are just one of the many ways the marketing industry has embraced mobile marketing as a viable strategy to increase reach and exposure. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. M-Commerce.

Mobile Marketing 62

Mobile Marketing SMS Marketing Budget Mobile Advertising 62

DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. From January 1 to December 31 the size of our research team grew 77 percent. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

KEO Marketing

OCTOBER 5, 2017

If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year. 5 Steps to Setting a Marketing Budget. 5 Steps to Setting a Marketing Budget. Identify the annual marketing budget early.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? How to best produce content for technical buyers? Content Marketing Institute ). BuzzSumo ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. This study explores how firms across the nation spend and allocate their marketing budgets. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

PureB2B

JULY 4, 2017

The mobile ads you encounter while browsing your Facebook timelines and newsfeeds are just one of the many ways the marketing industry has embraced mobile marketing as a viable strategy to increase reach and exposure. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. M-Commerce.

Mobile Marketing 48

Mobile Marketing SMS Marketing Budget Mobile Advertising 48

Hinge Marketing

FEBRUARY 15, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. Industry expertise, industry specialization tends to be highly relevant to buyers of professional services.

Consulting 48

Consulting Research Peer-to-peer Marketing Budget 48

KoMarketing Associates

OCTOBER 23, 2018

Most marketers are already aware of the importance of utilizing social media. Now, new research suggests that using it may be essential to not only capturing leads, but converting sales. Back in August 2017, nearly 9.8 percent of marketing budgets went toward social media. As of August 2018, about 13.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

Convince & Convert

JANUARY 8, 2014

Other than the 6% of responding marketers that predict they’ll spend less on banners in 2014, where are all these dollars coming from? The oft-reported prediction from Gartner that the CMO will control more technology budget than the CIO by 2017 may in fact turn out to be true, but that’s still three year off – allegedly.

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The researchers suppressed participation by list services firms and creative services/advertising agencies so that all responses would be from marketers.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KEO Marketing

NOVEMBER 7, 2017

Digital marketing services continue to evolve at a rapid pace. Content marketing, social media, search engine optimization, analytics, and other online activities are vastly different today than they were just a few years ago. Top strategic priorities include digital advertising and social marketing.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Develop a written strategy.

Research 100

Research Planning Marketing Budget Creation Content Marketing 100

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Only B2B

NOVEMBER 27, 2019

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. etc are important questions that are answered by research.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

KoMarketing Associates

OCTOBER 8, 2018

Although marketers are aware of account-based marketing (ABM) and its benefits, new research suggests that they are still just beginning to integrate it into their overall strategies. But despite the slow start, marketers are still investing more in ABM this year compared to last.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

KoMarketing Associates

MAY 22, 2018

Many marketers are turning to email to reach out to customers and prospects, but in terms of automation, new research suggests that they are still lagging. This is to say that they do not use many of the features of marketing automation. Nearly half (47 percent) said that they will increase their email marketing budget in 2018.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. percent in 2017, down from 9.6 And they are 82 percent more likely to conduct regular research on their target markets.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. In the past few years, ABM has emerged as an exciting new marketing technology category. or even ‘How do I do it even better?’”.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Allocadia

DECEMBER 22, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution.

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

KoMarketing Associates

JULY 12, 2017

Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. They believe this will increase to 13.2

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

OCTOBER 4, 2017

Marketers are spending more time crafting value content that resonates with their target audience, but new research indicates that there is a lack of sophistication in how they measure its impact. To assess the effectiveness of tracked marketing content, 80 percent of marketers are using Web analytics.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

Allocadia

APRIL 16, 2019

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Zoominfo

JULY 22, 2018

For those who aren’t familiar with the concept, multichannel marketing is exactly what it sounds like. It’s a strategy in which marketers rely on a blend of channels and methods of distribution to reach their target audience. And the best part? Multichannel marketing is proven to be highly effective.

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. That’s about $10 billion more than was spent in 2017, and 82.5% Paid search.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

accelerate agency

JUNE 6, 2020

In fact, typical SEO prices and what should be budgeted for SEO are blind spots for many smaller enterprises. That’s shown clearly by a survey from 2017 , carried out by SEO agency Higher Visibility. The survey asked 500 people involved with small business marketing what their firm’s budget for SEO was. There are over 3.5

Marketing Budget 59

Marketing Budget Enterprise Management Cost Work Management 59

Hinge Marketing

OCTOBER 19, 2017

If you are a professional services marketing director, firm principal or stakeholder, this guide will help you understand the value of brand design and how you can use it to attract better prospects and improve engagement and start building loyalty at the earliest stages of the buyer journey. Download The Brand Building Guide.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Design Service 88

Only B2B

MARCH 15, 2018

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. etc are important questions that are answered by research.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

ClickZ

AUGUST 26, 2020

30-second summary: With more marketing budgets being spent on marketing technology than on people, and with an increasing number of marketing technology there is a whirlwind of confusion around martech. With funding increasing every year since 2017, last year saw a record high.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98