KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. There are many benefits of completing marketing plans and budgets early. If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Marketing Insider Group

OCTOBER 21, 2021

Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Convince & Convert

JANUARY 8, 2014

A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. From January 1 to December 31 the size of our research team grew 77 percent. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Figure out how marketing spend aligns to business goals.

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Figure out how marketing spend aligns to business goals.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Develop a written strategy.

Research 98

Research Planning Marketing Budget Creation Content Marketing 98

Hinge Marketing

OCTOBER 19, 2017

Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve. What Is Brand Design? Brand design is the deliberate process of changing the way a firm is perceived in the marketplace. Brand Design vs. Branding vs. Brand.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Design Service 88

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The researchers suppressed participation by list services firms and creative services/advertising agencies so that all responses would be from marketers.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. In the past few years, ABM has emerged as an exciting new marketing technology category. or even ‘How do I do it even better?’”.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? How to best produce content for technical buyers? Content Marketing Institute ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

KEO Marketing

NOVEMBER 7, 2017

Digital marketing services continue to evolve at a rapid pace. Content marketing, social media, search engine optimization, analytics, and other online activities are vastly different today than they were just a few years ago. Top strategic priorities include digital advertising and social marketing.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Only B2B

NOVEMBER 27, 2019

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. etc are important questions that are answered by research.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Hinge Marketing

AUGUST 16, 2017

However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. This correlation between research and growth makes sense.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. percent in 2017, down from 9.6 And they are 82 percent more likely to conduct regular research on their target markets.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 49% check analytics for every post.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. That’s about $10 billion more than was spent in 2017, and 82.5% Paid search.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Only B2B

MARCH 15, 2018

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. etc are important questions that are answered by research.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

DivvyHQ

FEBRUARY 12, 2019

They’re trying to catch content marketing managers who are comparison-shopping, and want to point those people toward their own solution. Choosing a content marketing platform is an important decision, deserving of careful consideration. Now, let me first say that — while I don’t particularly care for this approach — I get it.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Webbiquity

MARCH 8, 2016

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. There are significant disconnects between the types of content buyers want and what marketers are (too often) delivering. 8 Stats About Content Marketing Use and Trends. Just 10% of these marketers use podcasting.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. These are the accounts that are traditionally invisible to marketers.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. The fact of the matter is that most failed marketing automation implementations we have seen share a striking set of similarities, as both do-it-yourselfers and agency-led deployments are technology-led rather than strategy-led.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

accelerate agency

JUNE 6, 2020

In fact, typical SEO prices and what should be budgeted for SEO are blind spots for many smaller enterprises. That’s shown clearly by a survey from 2017 , carried out by SEO agency Higher Visibility. The survey asked 500 people involved with small business marketing what their firm’s budget for SEO was. There are over 3.5

Marketing Budget 59

Marketing Budget Enterprise Management Cost Work Management 59

QuanticMind

AUGUST 17, 2023

Indeed, in-housing programmatic is far from a death knell for agencies—brands still lean heavily on their external partners, and agency investments still command almost a quarter of total marketing budgets. For starters, programmatic in-housing takes time.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Envy

APRIL 29, 2018

Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space dominated by established and veteran vendors, carving out a new and nuanced message. In 2017, there were approximately 3.5 This is a marketing disaster. Setting the Scene.

CMO 83

CMO Allocation Marketing Budget Account Based Marketing 83

Outbrain

MARCH 4, 2020

If you’re a marketer or business owner, perhaps one question you’ve found yourself asking at least once is this: how do you convert your website visitors into leads and eventually into potential clients? Fortunately, there’s always hope in a solution. And when it comes to conversions, the solution is conversion rate optimization.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Engagio

JULY 18, 2018

This is an inside look at the state of Account Based Marketing. More specifically, our research examined: How companies are utilizing ABM as a strategy. The research underscores where companies are at with their ABM programs and the key challenges they are facing. How ABM can be measured at different stages.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Computer Market Research

MAY 7, 2018

However, many stars have to align, proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

However, many stars have to align and proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

Computer Market Research

FEBRUARY 26, 2018

Computer Market Research. Local Co-op Marketing Funds for Local Partners. Local Co-op Marketing Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme.

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60