PureB2B

MAY 30, 2022

While “technographics” might seem like a buzzword of the marketing industry, circa 2017, it has been around for the better part of three decades. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. in the Kresge courtyard tent on Wednesday, May 24, 2017, at MIT in Cambridge, MA.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

MAY 9, 2017

Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. in the Kresge courtyard tent on Wednesday, May 24, 2017, at MIT in Cambridge, MA. .”

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business, today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement. No longer will deals be missed because sales reps didn’t have access to the right content at the right time.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Heinz Marketing

JANUARY 23, 2018

In 2017 the wheels fell off of the “hustle” approach; response rates cratered, complaints grew, and the brand damage suffered by the worst practitioners began to raise awkward questions at the executive table. Founded and guided the building of Eloqua to a market leading position in Marketing Automation. Steve Woods.

Top of Funnel 82

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 82

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement. No longer will deals be missed because sales reps didn’t have access to the right content at the right time.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Envy

JANUARY 28, 2018

Probably the biggest buzzword of 2017 across the board has been AI. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. A lot, it turns out. Luke Kintigh, head of publishing at Intel iQ, shares how they did it.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Management Paid Search Agency 106

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent. Two more words: Ad blockers.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Televerde

OCTOBER 23, 2019

Supreme Court Justice Ruth Bader Ginsburg shared her experiences on gender equality during a discussion at Georgetown University in 2017. The women are hired, compensated and skilled in the basics of sales and marketing, and certified in technologies such as Marketo, Salesforce and Eloqua. There had never been a woman in the orchestra.

Conversion 71

Conversion Eloqua Thought Leadership Work Management 71

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

ClearVoice

JUNE 17, 2019

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. Most of them do very well, because Red Bull really is a lifestyle brand as much as an energy drink at this point, and consumers of the drink also are more-or-less enthusiasts of the lifestyle.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

SWZD

AUGUST 14, 2019

Oracle’s total revenue for Fiscal 2017 was $37.7 Headquartered in Redwood Shores, CA, Oracle (NYSE:ORCL), was a pioneer in relational databases and now offers complete SaaS application suites for ERP , HCM and CX , as well as database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Vidyard

SEPTEMBER 24, 2014

billion active social network users around the world and by 2017, the global social network audience will total 2.55 By 2017, online video will make up nearly 70% of consumer internet traffic. They’re watching tons of video: 50 million people in the U.S. They’re being social: In 2013 there were 1.73

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

PathFactory

DECEMBER 17, 2018

It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. Across all of our inbound marketing in 2017, 32% of those who agreed to a first meeting FMB’d. Traditional lead scoring models don’t take time into account. And that’s a big problem.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Hubspot

OCTOBER 13, 2014

The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. Oracle buying Vitrue and Eloqua for $1.2B. CMOs Will Control the Budget. of assets to build out its Marketing Cloud. of assets to build out its Marketing Cloud.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . CTR, Unique CTOR, Forwards/Shares and links clicked on.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. “The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email.” 2017, February 1). Start your free trial.

Eloqua 72

Eloqua Enterprise Management Marketing Automation Services Efficiency 72

Onalytica B2B

FEBRUARY 13, 2018

with Tiffani Bova” has become one of the top 100 business and marketing podcasts on iTunes in 2017, and won top Sales and Marketing Podcast by Top Sales Magazine. Her new podcast “What’s Next! As the saying goes, it takes a lifetime to build a good reputation, but you can lose it in a minute. I was an early adopter of MarTech solutions.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Video Marketing Vision – Deltek and Media One Creative.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Ledger Bennett

SEPTEMBER 25, 2018

3 which was released just last year (2017) takes this one step further by introducing two new stages at the top of the pipeline, ‘Target Demand’ and ‘Active Demand’ but more on them later… Interestingly, where V.2 Making it the perfect model for those businesses which had already established knowledge of the demand waterfall process.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. ™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. This was the first time the company showcased it live. Conference attendees were highly attracted to the revolutionary solution for event lead capture.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

chiefmartech

OCTOBER 29, 2017

My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). An order of magnitude more.

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60

DealSignal

MAY 8, 2018

According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Lead Liaison

DECEMBER 31, 2018

™, in October of 2017. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

DealSignal

MAY 16, 2018

According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The Five Key Building Blocks for a Solid ABM Foundation.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Last week we reached out to 73 B2B experts and asked the following question: List 3 trends B2B marketers can leverage to break through the noise in 2017? Artificial intelligence/ machine learning. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

PathFactory

SEPTEMBER 12, 2018

Focusing on creating more meaningful engagement over lead volume, McNamee and his team generated a couple hundred fewer opportunities between Q4 2017 and Q1 2018; however, the quality is much better. The Birth Of The B2B Consumer, Forrester, October 2017. ² The Birth Of The B2B Consumer, Forrester, October 2017.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Content Marketing Institute

APRIL 26, 2018

The array of technologies for companies is dizzying: Trello , Asana , WordPress , Adobe Experience Manager , Google Analytics , Adobe Analytics , Adobe Target , Box , Eloqua , Simple Reach , Kapost , Opal , Excel , Sprinklr , Slack , Dynamic Signal. Challenge: Make the best use of the right technology.

Top of Funnel 97

Top of Funnel Brand Identity Branding Marketing AI 97