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How To Enable B2B Content Bingeing

PathFactory

It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. Across all of our inbound marketing in 2017, 32% of those who agreed to a first meeting FMB’d. We consistently end up way ahead of our Marketing-driven SQO goals. And that’s a big problem.

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Forrester Report: The Birth Of The B2B Consumer

PathFactory

Focusing on creating more meaningful engagement over lead volume, McNamee and his team generated a couple hundred fewer opportunities between Q4 2017 and Q1 2018; however, the quality is much better. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. The Birth Of The B2B Consumer, Forrester, October 2017.