Envy

JANUARY 28, 2018

Probably the biggest buzzword of 2017 across the board has been AI. B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. Marketing Automation. Influencer marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

MAY 9, 2017

Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. in the Kresge courtyard tent on Wednesday, May 24, 2017, at MIT in Cambridge, MA. .”

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Heinz Marketing

JANUARY 23, 2018

In 2017 the wheels fell off of the “hustle” approach; response rates cratered, complaints grew, and the brand damage suffered by the worst practitioners began to raise awkward questions at the executive table. Founded and guided the building of Eloqua to a market leading position in Marketing Automation.

Top of Funnel 80

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 80

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. HANDPICKED RELATED CONTENT: 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors. A lot, it turns out.

Marketing Automation Services 109

Marketing Automation Services Work Management Marketing Management Paid Search Agency 109

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 24, 2014

billion active social network users around the world and by 2017, the global social network audience will total 2.55 As a bonus, many marketing technologies are integrated, so you can use the data in really complete and useful ways. By 2017, online video will make up nearly 70% of consumer internet traffic.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

SWZD

AUGUST 14, 2019

Oracle’s total revenue for Fiscal 2017 was $37.7 The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform). But even your rented land on Facebook isn’t safe (or secure).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Hubspot

OCTOBER 13, 2014

The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. Donnell DeLeon, Marketing Automation Developer at VSP. Donnell DeLeon, Marketing Automation Developer at VSP. 2017, February 1).

Eloqua 74

Eloqua Enterprise Management Marketing Automation Services Efficiency 74

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Ledger Bennett

SEPTEMBER 25, 2018

3 which was released just last year (2017) takes this one step further by introducing two new stages at the top of the pipeline, ‘Target Demand’ and ‘Active Demand’ but more on them later… Interestingly, where V.2 Making it the perfect model for those businesses which had already established knowledge of the demand waterfall process.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. To access an overview of GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Lead Liaison

DECEMBER 31, 2018

™, in October of 2017. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Last week we reached out to 73 B2B experts and asked the following question: List 3 trends B2B marketers can leverage to break through the noise in 2017? Marketing automation. Ben Matthews.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Atomic Reach

MARCH 7, 2019

Interestingly enough, it is safe to say many of these companies have mature marketing teams who recognize the value that strategic content marketing can bring to a business. After all, a study by Kapost and Eloqua in 2017 states that content marketing gets three times more leads than paid search advertising.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 91