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SEPTEMBER 9, 2020
Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space. There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept.
InsightSquared
APRIL 12, 2018
For the MAP industry, capabilities such as AI, ABM, location-based messaging, AR/VR are more likely to create excitement and encourage customers to pick one platform over another. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.
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PureB2B
MAY 30, 2022
While “technographics” might seem like a buzzword of the marketing industry, circa 2017, it has been around for the better part of three decades. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. ABM has always been crucial for B2B marketers.
Envy
JANUARY 28, 2018
Experts predict that this will be the year of Account Based Marketing (ABM). Probably the biggest buzzword of 2017 across the board has been AI. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Essentially, ABM is a strategic form of B2B marketing.
Vidyard
NOVEMBER 2, 2017
KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report.
Vidyard
NOVEMBER 2, 2017
The Role of Video is Expanding from Marketing to Sales There has been a two-fold increase in the number of survey respondents who report using video as part of their account-based marketing (ABM) strategy. More companies today (37 percent) use video as part of their sales conversion process, up from 25 percent last year.
DealSignal
MARCH 29, 2018
Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Ladies and gentlemen, here’s the starting five for ABM: Systems , at Center, anchoring your offense. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.
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