Technographics: A Guide to What, Why and How
PureB2B
MAY 30, 2022
To understand the importance of technographic segmentation in marketing fully, we should take a quick look at the history of the concept. While “technographics” might seem like a buzzword of the marketing industry, circa 2017, it has been around for the better part of three decades. ABM has always been crucial for B2B marketers.
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