InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.
Biznology
JANUARY 19, 2018
My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services.
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Leadspace
JANUARY 4, 2017
Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.
Zoominfo
OCTOBER 28, 2018
Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 3. Penetrate new markets. What are B2B technographics?
PureB2B
MAY 30, 2022
Traditionally, B2C marketers have relied on demographic data, and B2B marketers have bet the farm on firmographics. What hardware or software is a company using? Do they have tools in place for marketing automation? With the growing importance of technographic targeting, the norms are starting to change.
Content Marketing Institute
MARCH 22, 2018
In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Match tools to touchpoints. Predictive tools like SimpleReach help the team optimize the content it publishes. A lot, it turns out.
Envy
JANUARY 28, 2018
Probably the biggest buzzword of 2017 across the board has been AI. B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. Marketing Automation. Influencer marketing. One example?
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