Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?
NuSpark Consulting
DECEMBER 24, 2018
The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7%
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