Remove 2017 Remove Advertising Mediums Remove Distribution Remove Storytelling
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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. The third biggest trend is employee activation. Voice-powered Everything.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

This is why having cohesive messaging across all mediums is so important. That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. As a result, subscriptions to the Times skyrocketed.

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Ask a Content Strategist: When Will the Robot Writers Take Over?

Contently

And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. At the end of 2017, aspiring Black Mirror villain Mark Zuckerberg made a New Year’s resolution to crush the hopes and dreams of any marketer or media company hoping to generate organic engagement on Facebook.

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Why Consumers Want Brands to Take a Stand on Social Issues

Contently

“But you know what’s interesting, especially in today’s political climate that we’re dealing with in 2017, brands don’t really have a choice anymore.” Joe : And now your talk yesterday was about VR and emerging storytelling formats.

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From Cavemen to Mad Men: The Journey of Storytelling

Outbrain

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. Moving from advertising to storytelling.

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State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

Contently

A lot of great storytelling exists in the business world. With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. Breakthrough storytelling. They were willing to do so because the medium itself was so novel.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Power of the podcast. Click To Tweet.

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