Lake One

JULY 29, 2020

Marketing and selling to b2b buyers continue to become an ever more complex landscape. So should manufacturers looking to build a modern sales and marketing machine just give up? While the buyer is often sophisticated and technical themselves – often an engineer, they’re still looking for educational materials.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Planning Sales Cycle 52

Hinge Marketing

DECEMBER 3, 2015

Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Conversica

OCTOBER 29, 2018

Growing the customer base across a number of industries, including firms in the technology, financial services, education, sports, hospitality, and automotive sectors. Notable new customers in 2018 include Cloudera, Epicor, Gainsight, the New York Mets, Jitterbit, LeasePlan, Sutter Physician Services, Textron, and the Orlando Magic.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Your prospects are bombarded with pitches from different vendors. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

PureB2B

SEPTEMBER 24, 2017

We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. The Emergence of New Technology and Automation.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. More Information: Blog Post: [link].

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. More Information: Blog Post: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

PureB2B

SEPTEMBER 24, 2017

We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. Go for the big one. The Rise of Mobile.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Vidyard

JANUARY 19, 2017

The software company creates assessment software for educators and students. But ExamSoft is dedicated to creating a better experience for educators and for their students. But ExamSoft is dedicated to creating a better experience for educators and for their students. Stephanie Totty works at ExamSoft.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Valasys

MAY 16, 2019

This virtual accelerator, launched in Cambridge, has been designed to help early startups leverage the technicalities of inbound marketing in order to create an effective all-around strategy to boost their businesses. HubSpot offers educational pieces of training for start-ups along with 24/7 support. About HubSpot.

Hubspot 11

Hubspot Enterprise Management Marketing Automation Services Marketing Management 11

Hubspot

JANUARY 17, 2017

We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. Your website must now be an online sales platform for your business — an integral part of marketing to prospects. You typically host on a platform that makes growth-driven design easy. They're entwined. How does that work?

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

KoMarketing Associates

MARCH 31, 2016

Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. The 2016 Marketing Technology Landscape. The marketing technology landscape is rapidly growing. The Growth in the Technology Landscape.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Conference 120

chiefmartech

FEBRUARY 9, 2016

A Celebration of the 2016 Stackies Award Winners. Speaking of learning from your peers, we’ll be announcing the winners of the 2016 Stackies live on stage — if your entry wins, and you’re at MarTech , you’ll have the opportunity to come up and accept a trophy. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

OCTOBER 17, 2018

At its core, there are five major pillars to growth hacking: Evaluate current marketing initiatives. For traditional marketers, this level of experimentation can look overwhelming, or maybe even foreign. Creating educational videos to onboard new users (Wistia). Creating educational videos to onboard new users (Wistia).

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

chiefmartech

JANUARY 12, 2016

Rules and guidelines for the 2016 Stackies. These 4 steps (follow carefully): Create a single 16×9 slide that visually organizes your marketing technology stack however you think best represents the way you think of it. ” What about the interplay between marketing and sales shown in this stack?

Marketing Automation Services 40

Marketing Automation Services Marketing Management AIDA Peer-to-peer 40

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. Why they should care?

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Sales Engine

APRIL 13, 2016

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? not outsourced) customer service team.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40