Remove 2016 Remove Lead Nurturing Remove Training
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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. In 2016, Snapchat launched Bitmoji with personalization top of mind. You may recall a time when Bitmoji’s were all the hype.

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How Empathy Will Grow Your Sales and Marketing Pipeline

markempa

Writers note – This as a primer for my session at Dreamforce 2016 next week. In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. Will you join my session at Dreamforce 2016?

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The following is an excerpt from our discussion, I hope you enjoy it.

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Got Your Budget Cut? Here’s What to Do About It

Directive Agency

In some ways, this takes the pressure off of the sheer scale of a marketing campaign and places the spotlight squarely on lead nurturing and, ultimately, ROI. Nurturing MQLs With a Limited Budget. We must change that by investing in education and training [instead of more technology].”. Image Source ). Image Source ).

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A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

ViewPoint

If you are a “cold calling is dead, inbound is king – long live inbound” fanatic—you can stop reading now and go back to the smaller, low-level so-called leads your current inbound strategies are probably driving. To put these numbers into perspective, in 2016 we will disposition roughly 70,000 companies on behalf of our clients.

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5 Skills Every Sales Development Rep Needs to Master in 2018

Hubspot

Here at HubSpot, we've had some exciting product updates to the marketing & sales platforms as of January 2016. HubSpot has lead nurturing tools baked into our software, so any sign of a freemium model begs to be explored further. Any interest in connecting sometime this week? Feel free to book 15 minutes with me here.