Remove 2016 Remove Lead Nurturing Remove Training
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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016.

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6 Reasons Your Content Marketing Isn’t Really Working

Sales Engine

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

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Why customer advocacy should be at the heart of your marketing

markempa

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. You can go to Influitive.com and check out our resources page, and there are lots of educational materials, as we are trying to train this next generation of marketers in how to think this way.

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How Empathy Will Grow Your Sales and Marketing Pipeline

markempa

Writers note – This as a primer for my session at Dreamforce 2016 next week. In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. Will you join my session at Dreamforce 2016?

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How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

According to data from Statista , it had 433 million users at the end of Q1 2016. See the overall growth in the chart below: NOTE : At the end of this post, we have a nice free bonus for you that’ll help you generate more qualified leads from LinkedIn. Companion Worksheet Checklist: 6 Step Checklist to LinkedIn Lead Gen Mastery.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The following is an excerpt from our discussion, I hope you enjoy it.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. In 2016, Snapchat launched Bitmoji with personalization top of mind. You may recall a time when Bitmoji’s were all the hype.