PureB2B

FEBRUARY 11, 2016

The New Year arrives with new challenges when it comes to lead generation. With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? You also save time from pitching your product since drip campaigns nurture leads for you.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

The Point

MAY 30, 2014

Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016. marketing automation and related technologies make it easier than ever for clients to produce campaigns and generate demand using in-house resources. Helping clients achieve closed-loop demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. It was entered into The Hackies essay contest for the upcoming MarTech conference.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. Now that marketing is proactively sending leads, we’ve been able to increase our average conversions into sales conversations.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. Now that marketing is proactively sending leads, we’ve been able to increase our average conversions into sales conversations.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects. Marketing team FTW!

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Lastly, for reporting, use tracking links to be able to see who's coming to your website, who's a lead from your Facebook Live event, and so on. Did any leads come from that? Keep using it.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Hinge Marketing

MARCH 17, 2016

They are always on the lookout for new ways to generate qualified leads or develop partnerships that will extend the reach of their firm—and bring in more qualified leads. SEE ALSO: What Every Managing Partner Needs to Know About Lead Generation. Additional Resources. Working Together.

Planning 48

Planning Work Management Business Marketing Management 48

Hinge Marketing

DECEMBER 22, 2015

Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. And of course, the Internet is a great resource for free educational content by way of blogs, guides, ebooks, and more.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Hinge Marketing

FEBRUARY 2, 2016

Political preferences aside, the primaries are giving us a preview of the 2016 elections. The months leading up to the presidential election are actually the calm before the storm—a storm of changeover within agencies. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. Additional Resources. Is the firm visible?

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Hinge Marketing

DECEMBER 17, 2015

You can choose to build a great looking website that appeals to your audiences, but wouldn’t it be nice if your website also brought in qualified leads? With some careful planning in your analytics and CRM setup, then you can connect the dots between social media driven traffic and leads for new business or recruiting.

Marketing Websites 48

Marketing Websites Sales Qualified Leads Validation Social Media 48

Hubspot

NOVEMBER 4, 2015

This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. When it comes to a marketing plan, this takes two distinct pieces: The first is aligning your marketing and sales teams behind shared goals.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Hubspot

SEPTEMBER 15, 2016

Often, these layoffs start from traditional cost centres like IT, Human Resources and Marketing. MOFU -- While blogs are very effective at bringing visitors to your website, they won’t help you qualify prospects or make a sale. To turn visitors into leads, MOFU tactics like ebook offers & webinars will help you get there.

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Planning Urgency Marketing 28

Prospectr

APRIL 14, 2017

” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Directive Agency

MAY 2, 2017

You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. In 2014, 62% of B2B marketers utilized webinars in their lead nurture campaigns.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hubspot

JANUARY 17, 2017

Here are some we hear often: The design gets outdated so quickly, and we don't have the resources to update it every 1-2 years. My website isn't really benefiting my marketing/lead generation strategy. Your website must now be an online sales platform for your business — an integral part of marketing to prospects.

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. YouTube is Google’s property, People looking for learning resources online are looking for video tutorials.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Engagio

APRIL 29, 2018

ABM is not a fad , it’s a fundamentally better way of doing business for high-value B2B sales and marketing. The danger is, ABM shortcuts are the fastest way to the “trough of disillusionment,” not to mention a huge waste of time, resources, and budget. To engage these buyers, you must delight, educate, and/or add value.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. Let’s talk about building your sales enablement strategy. It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling. Sales Enablement (noun) / ?s?l Adopting new channels for lead generation.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. When using Lead Liaison’s Wistia Connector with ProspectVision™, companies can take visitor tracking to a whole new level.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Rollworks

JUNE 3, 2018

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. Unfortunately, as we just learned, many marketers are missing the full value that account-based marketing offers. What lead magnets did they download?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Valasys

AUGUST 9, 2019

The Possum update on September 1, 2016 (Assisting the prospects by streamlining & prioritizing their local searches & featuring them on the Search Engine Result Pages). As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Vidyard

OCTOBER 13, 2015

They’ve integrated Vidyard with their marketing automation platform, Marketo , which lets them score leads based on their audience’s engagement with their videos and create Interesting Moments that are synced to Salesforce. Then Act-On integrated video CTAs into their high-value videos with low visitor-to-lead conversion rates.

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

LeadSquared

APRIL 14, 2016

Ultimately for a business, where lead generation is important, that should be the objective, especially if you are paying (ads). How do you write different content based on the lead stage funnel? is something that would interest CEOs and proactive Marketing and Sales Managers etc. Cognitive resources are limited.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Dedicate plenty of resources to content promotion.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Sales Engine

NOVEMBER 6, 2015

First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48